Public relations books

Das Handbuch bietet einen umfassenden und systematischen UEberblick zur Rolle von Sprache und Texten in den Public...  Read More >>

Explains how knowledge management and corporate integrity intersect. This book shows executives how to develop a...  Read More >>

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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization...  Read More >>

Dieses Buch vermittelt umfassendes Wissen zu den sozialen Dynamiken und Prinzipien, die beim Markenaufbau und in...  Read More >>

Im Rahmen einer qualitativen und einer quantitativen Befragung betrachtet die Autorin die Reaktionen der Arbeitnehmer...  Read More >>

Sales is activity related to selling or the amount of goods or services sold in a given time period. The seller...  Read More >>

Leading means getting the best results by not telling experts how to do jobs they already understand, but by making...  Read More >>

Helps marketers, advertisers, and public relations managers learn how to successfully market and research products...  Read More >>

This text is a companion manual, presenting techniques to facilitate a continuous improvement effort designed to...  Read More >>

Der Band greift den Medienwandel aus ökonomischer, politischer und journalistischer Perspektive der vergangenen...  Read More >>

Strategische Kommunikation ist ein wachsendes Feld innerhalb der Kommunikationsforschung. Der Band dokumentiert...  Read More >>

Featuring the original writing of noted experts in the field, and selected by educators and former public relations...  Read More >>

A Consortium was formed in 2009 under the leadership of David Gautschi to bring together academics, business people,...  Read More >>

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Violence in the workplace has become a common social phenomenon. Predicting it is challenging and stopping it is...  Read More >>

Tens of thousands of professionals have attended David W  Read More >>

The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering...  Read More >>

Das Buch zeigt die Bandbreite zeitgenössischer Textprodukte in der Wirtschaftskommunikation auf, die durch verschiedene...  Read More >>

A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help...  Read More >>

Thema des Bandes ist die doppelte Vertrauenskrise der PR: Wer vertraut PR-Praktikern überhaupt? Man misstraut der...  Read More >>

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This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular...  Read More >>

Anna Katharina Ruppert beantwortet die Frage, wie Kommunikationsmanager PR-Innovationen souverän steuern können,...  Read More >>