Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
Author:   Ioannis Rizomyliotis ,  Kleopatra Konstantoulaki ,  Ioannis Kostopoulos
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2017
ISBN:  

9783319587820


Pages:   92
Publication Date:   17 July 2017
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $158.37 Quantity:  
Add to Cart

Share |

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times


Add your own review!

Overview

Full Product Details

Author:   Ioannis Rizomyliotis ,  Kleopatra Konstantoulaki ,  Ioannis Kostopoulos
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2017
Weight:   0.454kg
ISBN:  

9783319587820


ISBN 10:   331958782
Pages:   92
Publication Date:   17 July 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. The Significance of Business-to-Business Marketing.- 2. Business-to-Business Marketing Communication During Recession.- 3. The Current Media Landscape in Business-to-Business Markets.- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence.- 5. Achieving Advertising Effectiveness Through Innovation.- 6. What is Next for Business-to-Business Marketing Communications?

Reviews

Author Information

Ioannis Rizomyliotis is Senior Lecturer of Marketing at the University of Brighton, UK. He holds a PhD in Marketing and he researches in the fields of B2B, Services Marketing and Innovation. He has extensive consulting experience.   Kleopatra Konstantoulaki is Senior Lecturer at Westminster Business School, UK.  She is an active researcher in the area of consumer psychology and communication and has published in peer-reviewed academic conferences and journals.   Ioannis Kostopoulos is the Head of PR and Journalism at Leeds Beckett University, UK. Having taught at several universities, he has published in academic journals and conferences. He specialises in services marketing.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now