Public relations books

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is...  Read More >>

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity...  Read More >>

""Frei sprechen"" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker,...  Read More >>

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First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.  Read More >>

Start-ups stehen in der externen Unternehmenskommunikation vor der Herausforderung, ihren Zielgruppen ein neues...  Read More >>

In an accessible and step by step approach, the authors show readers which statistical procedures to use in which...  Read More >>

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Almost everyone who runs a business recognizes the value of generating high-profile attention for their company,...  Read More >>

Introducing SPEED, a fast and flexible talent strategy that shows companies how to access the 65 million people...  Read More >>

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies...  Read More >>

Bad Company explains why some of the world's largest companies sometimes behave in insanely self-defeating ways,...  Read More >>

Das essentialvermittelt Reflexionswissen über das Spannungsfeld der netzwerkkonstituierenden Peer-to-Peer-Kommunikation...  Read More >>

This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic...  Read More >>

This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic...  Read More >>

This book examines five rhetorical strategies used by the US coal industry to advance its interests in the face...  Read More >>

PR is not what it used to be...Hiring experienced (and old) publicists, sending press releases, and pitching reporters...  Read More >>

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised...  Read More >>

Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul...  Read More >>

Presents opinions, insights, and best practices of public relations and social media research and measurement. The...  Read More >>

Die Frage, ob ein gut gestalteter Geschäftsbericht tatsächlich zu einer besseren Bewertung des Unternehmens durch...  Read More >>

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Dieser Sammelband öffnet die Perspektive auf vielfältige Ausprägungen und Einsatzmöglichkeiten der internen Kommunikation,...  Read More >>

He finds that the release of English annual reports attracts more analysts and foreign investors to the firm, and...  Read More >>

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