Overview

Bad Company explains why some of the world's largest companies sometimes behave in insanely self-defeating ways, jeopardising their reputations and public image. The most famous corporations in the world recline at their peril on the analyst's couch in this unique investigation into the corporate unconscious mind. Providing insights into corporate behaviour and their relationships with the public, based on the premise that companies operate from motives of which they are scarcely consciously aware. Business journalist Richard Milton uses memorable case studies to demonstrate which companies are sick and how they can be treated. Discover the truth about how Coca-Cola changed its taste, with disastrous results, how McDonald's tried to silence its critics, how the Secret Intelligence Service blew its own cover and how Hoover got 'sucked in'. Learn how to diagnose sick corporations with an invaluable points scoring system that will leave you in no doubt which companies you can trust - and which to avoid. Richard Milton has been a writer, journalist and broadcaster for more than 25 years. in a lifetime of business journalism, he has reported on many hundreds of companies and interviewed their senior executives. Bad Company tells the stories that didn't get published.

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9781536863932

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Richard Milton is a British writer, journalist and broadcaster. He currently freelances for The Daily Telegraph and other newspapers. He is the author of a dozen books - both fiction and non-fiction - all now available on Kindle as well as in book form. Read his blog and latest book news at - http: //bit.ly/1Bm0twR His non-fiction books are highly controversial. Bad Company, which The Sunday Times chose as its Business Book of the Week, sets out to explain why large corporations sometimes behave in self-defeating and even insane ways. His equally controversial Shattering the myths of Darwinism caused some members of the scientific establishment to start chewing the carpet and foaming at the mouth, by daring to demand real empirical evidence in support of Darwinian beliefs, in place of conjecture and pseudoscience. Alternative Science (also published as Forbidden Science ) examines how and why good science is sometimes thrown out with the bad for purely ideological reasons. His book Best of Enemies looks at Anglo-German relations through two world wars and charts the origins of modern propaganda. The book is currently the subject of a TV film of the same name to be broadcast on German and British TV later in 2015. His latest non-fiction book, The Ministry of Spin, reveals for the first time the story of how the post-war Labour government secretly held onto the wartime Ministry Of Information: how they buried this powerful propaganda machine deep in Whitehall: and how they turned its wartime propaganda powers on the British Parliament, media and people in order to push through their peacetime political programme. In fiction, he has published three mystery thrillers and a book of short stories. True Stories: Mysteries of Crime and Punishment is a collection of short stories with a difference. Every story in the book is true - except one. Some tell of crimes that have gone unpunished by the law. Some are crimes against laws that are unwritten. And some are crimes that exist only in the mind.

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