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PR is not what it used to be...Hiring experienced (and old) publicists, sending press releases, and pitching reporters at newspapers and magazines aren

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9781535051552

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Naresh Vissa has worked with leading publishers, media firms and financial institutions to improve their bottom lines through online and digital marketing. He is the Founder & CEO of Krish Media & Marketing - a full service online and digital media and marketing business consultancy, agency and solutions provider, utilizing strategies to streamline sales and branding processes - and the author of the #1 bestselling books FIFTY SHADES OF MARKETING: Whip Your Business Into Shape & Dominate Your Competition and PODCASTNOMICS: The Book Of Podcasting... To Make You Millions. Vissa has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Business Week, MSN Money, Business Insider, India Today, Hindustan Times and other domestic and international media outlets.

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