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OverviewFull Product DetailsAuthor: Pawel SurowiecPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.453kg ISBN: 9781138818835ISBN 10: 1138818836 Pages: 228 Publication Date: 04 August 2016 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction 1. From ‘Total Wars’ To ‘Total Markets’ 2. Soft Power, Nation-Building and Globalism Re-Considered 3. Reforming the Polish Statecraft: Foundations for Corporatization 4. Mapping Out the Polish Field of National Images Management 5. Field Habitus and Legitimacy of Nation Branding In Soft Power 6. Political Economy of Nation Branding Practice in Poland 7. Articulating Branded Vision of Polishness for Soft Power 8. Poland as Markets’ Playground: Towards New Statecraft 9. Conclusions: Updating the Field and Considering the Future of Soft Power ResearchReviews'Surowiec explores a fascinating and under-researched area - the role played by nation branding in post-communist transition. His work will make a major intervention into debates surrounding transition and Europeanisation. The strength of this book lies in the combination of a sophisticated approach to global issues grounded in a Bourdieusian perspective with a deep knowledge of the national politics and sociology of Poland.' - Stuart Shields, University of Manchester, UK 'Surowiec explores a fascinating and under-researched area - the role played by nation branding in post-communist transition. His work will make a major intervention into debates surrounding transition and Europeanisation. The strength of this book lies in the combination of a sophisticated approach to global issues grounded in a Bourdieusian perspective with a deep knowledge of the national politics and sociology of Poland.' - Dr Stuart Shields, Senior Lecturer in International Political Economy, University of Manchester, UK 'This is an original and topical book about a country searching for a dignified place on the modern map of Europe. Readers learn not only about Poland, but also about blending nationalism with neo-liberalism and about adjusting the old-fashioned diplomacy to the digital age.' - Jan Zielonka, Professor of European Politics, St Antony's College, University of Oxford, UK 'I like this book for two reasons. It is stimulating to see Bourdieu's work applied to the investigation of promotional practices. As a Pole, I am delighted to see this careful analysis of institutional discourses of Polishness and the experiences that flow through them.' - Dr Magda Pieczka, Reader in Public Relations, Queen Margaret University, UK Author InformationPawel Surowiec, Ph.D, is a Senior Lecturer at the Faculty of Media and Communication, Bournemouth University, UK and Research Fellow at Charles University in Prague, Czech Republic. He lectures in Political Economy of Public Relations and leads a module on International Relations. His scholarly research is driven by questions relating to the re-invention of classical models of propaganda praxis and socio-cultural changes in European politics. Tab Content 6Author Website:Countries AvailableAll regions |