Public relations books

3749 books were found.

How to Reach Millions with Artful PR: What They Don't Teach You in Marketing School

How to Reach Millions with Artful PR: What They Don't...

Author: Dana Dobson
ISBN: 9781537788739
Format: Paperback
$65.97

Gone are the days when you can wait for your phone to ring-or hope someone will come along to rescue your business....  Read More >>

Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges

Corporate Social Responsibility, Sustainability and...

Author: Donnalyn Pompper (Temple University, Philadelphia, PA, USA)
ISBN: 9781138743502
Format: Paperback
$105.00

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when...  Read More >>

Exploring Public Relations: Global Strategic Communication

Exploring Public Relations: Global Strategic Communication...

Author: Ralph Tench ,  Liz Yeomans
ISBN: 9781292112183
Format: Paperback
$121.59

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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0

Die Digitalisierung der Kommunikation im Mittelstand:...

Author: Jan Lies
ISBN: 9783658173647
Format: Paperback
$47.49

Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation...  Read More >>

Communication Excellence: How to Develop, Manage and Lead Exceptional Communications

Communication Excellence: How to Develop, Manage and...

Author: Ralph Tench ,  Dejan Verčič
ISBN: 9783319488592
Format: Paperback
$100.29

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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

Myths of PR: All Publicity is Good Publicity and Other...

Author: Rich Leigh ,  Rich Leigh
ISBN: 9780749479596
Format: Paperback
$51.72

Explore some of the most widely-accepted myths that permeate PR with this fascinating examination of the industry....  Read More >>

Non tutte le PR riescono col buco: Come attrarre le giuste PR per far crescere la tua azienda

Non tutte le PR riescono col buco: Come attrarre le...

Author: Stefania Spadafora
ISBN: 9781546595410
Format: Paperback
$53.99

"""Non tutte le PR riescono col buco"", è un libro che spiega come fare a generare pubbliche relazioni efficaci;...  Read More >>

Social Media Marketing Strategies: How Strategies Work in Business Growth(social Media Strategy, Social Media Engagement, Social Media Advertising, Social Media Analytics, Social Media Business)

Social Media Marketing Strategies: How Strategies Work...

Author: PhD James Jackson, PhD
ISBN: 9781546368359
Format: Paperback
$34.29

What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through...  Read More >>

International Public Relations and Public Diplomacy: Communication and Engagement

International Public Relations and Public Diplomacy:...

Author: Guy J. Golan ,  Sung-Un Yang
ISBN: 9781433126888
Format: Hardback
$600.47

Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building...  Read More >>

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Author: Gregory V Diehl ,  Alex Miranda
ISBN: 9781945884320
Format: Paperback
$38.79

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting...  Read More >>

Text und Konzeption im Content Marketing: Alle wichtigen Grundlagen für Print, Web, Corporate Blogs und Social Media

Text und Konzeption im Content Marketing: Alle wichtigen...

Author: Sandro Abbate
ISBN: 9783658174309
Format: Paperback
$25.85

Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten müssen und in die Sie ausreichend...  Read More >>

Unternehmenspolitik, Identität und Kommunikation: Modell - Prozesse - Fallbeispiele

Unternehmenspolitik, Identität und Kommunikation: Modell...

Author: Markus Niederhäuser ,  Nicole Rosenberger
ISBN: 9783658157012
Format: Paperback
$116.41

Im Kräftefeld von Unternehmenszielen, Identität und Reputation besitzt die Unternehmenskommunikation Hebelwirkung....  Read More >>

Reputation Management für CEOs: Wie Top-Manager ihren guten Ruf sichern können

Reputation Management für CEOs: Wie Top-Manager ihren...

Author: Wolfgang Griepentrog
ISBN: 9783658169725
Format: Paperback
$47.49

Dieses essential hilft Top-Managern und Kommunikationsverantwortlichen, die Manager-Reputation systematisch und...  Read More >>

Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry

Ultra Hi Def Marketing: The 5-Step Guide to Total World...

Author: Coleen Sterns Leith ,  Eli Gonzalez
ISBN: 9780998223988
Format: Paperback
$31.15

"The only consistent truth in the world of tech companies is that the landscape will change quickly and often. The...  Read More >>

Beziehungskapital: Akzeptanz Und Wertschopfung

Beziehungskapital: Akzeptanz Und Wertschopfung

Author: Peter Szyszka
ISBN: 9783170327023
Format: Paperback
$110.88

Das Gesetz zur Starkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten...  Read More >>

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Brand Identity Breakthrough: How to Craft Your Company's...

Author: Gregory V Diehl ,  Kyle Gray
ISBN: 9781945884221
Format: Paperback
$38.79

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting...  Read More >>

The Authority Guide to PR for Small Businesses: Use the power of public relations and the media to reach your target customer and grow your business

The Authority Guide to PR for Small Businesses: Use...

Author: Steve Bustin
ISBN: 9781909116863
Format: Paperback
$25.85

This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow...  Read More >>

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Brand Identity Breakthrough: How to Craft Your Company's...

Author: Gregory V Diehl ,  Kyle Gray
ISBN: 9781945884207
Format: Hardback
$62.07

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting...  Read More >>

Hello!: And Every Little Thing That Matters

Hello!: And Every Little Thing That Matters

Author: Kate Edwards
ISBN: 9781349562558
Format: Paperback
$34.99

Hello! And Every Little Thing that Matters will transform the way businesses interact with customers - delivering...  Read More >>

The Basics of Media Writing: A Strategic Approach

The Basics of Media Writing: A Strategic Approach

Author: Scott A. Kuehn ,  James Andrew Lingwall
ISBN: 9781506308104
Format: Paperback
$268.00

With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing...  Read More >>

Social Media Management: Persuasion in Networked Culture

Social Media Management: Persuasion in Networked Culture...

Author: Shields
ISBN: 9780190296339
Format: Paperback
$139.95

Social media technologies are not only changing the way we communicate, but also disrupting the business world....  Read More >>

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