Public relations books

Building a reputation is all about consistency. Whether you are -being unfailingly consistent or consistently unpredictable,...  Read More >>

Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations is Lee's only known full-length manuscript. Written...  Read More >>

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely...  Read More >>

Lucy Matthews is widely regarded as the UK entrepreneur's PR expert. She has helped thousands of entrepreneurs and...  Read More >>

Das Handbuch bietet einen umfassenden und systematischen UEberblick zur Rolle von Sprache und Texten in den Public...  Read More >>

Explains how knowledge management and corporate integrity intersect. This book shows executives how to develop a...  Read More >>

A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can...  Read More >>

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization...  Read More >>

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Im Rahmen einer qualitativen und einer quantitativen Befragung betrachtet die Autorin die Reaktionen der Arbeitnehmer...  Read More >>

Sales is activity related to selling or the amount of goods or services sold in a given time period. The seller...  Read More >>

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This text is a companion manual, presenting techniques to facilitate a continuous improvement effort designed to...  Read More >>

Helps marketers, advertisers, and public relations managers learn how to successfully market and research products...  Read More >>

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Dieses Buch stellt erstmals umfassend dar, wie Kunst in Unternehmen die Kreativität und den Kommunikationsprozess...  Read More >>

A Consortium was formed in 2009 under the leadership of David Gautschi to bring together academics, business people,...  Read More >>

A how-to manual on the design and implementation of an on-site program. It discusses topics including hospital and...  Read More >>

Shows how to navigate the business, technical, and financial issues in building and managing a customer contact...  Read More >>

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Violence in the workplace has become a common social phenomenon. Predicting it is challenging and stopping it is...  Read More >>

Tens of thousands of professionals have attended David W  Read More >>

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