Public relations books

3749 books were found.

Critical Moments: The New Mindset of Reputation Management

Critical Moments: The New Mindset of Reputation Management...
Author: Bill Coletti ISBN: 9781619616769 Format: Paperback	$42.21
A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help... Read More >>

Allmächtige PR, ohnmächtige PR: Die doppelte Vertrauenskrise der PR

Allmächtige PR, ohnmächtige PR: Die doppelte Vertrauenskrise...
Author: Olaf Hoffjann , René Seidenglanz ISBN: 9783658184544 Format: Paperback	$171.57
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Navigating the Talent Shift: How to Build On-Demand Teams that Drive Innovation, Control Costs, and Get Results

Navigating the Talent Shift: How to Build On-Demand...
Author: Lisa Hufford ISBN: 9781349714636 Format: Paperback	$34.99
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Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-to-Business Marketing Communications: Value...
Author: Ioannis Rizomyliotis , Kleopatra Konstantoulaki ISBN: 9783319587820 Format: Hardback	$158.37
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Innovationsmanagement in der PR: Wie die Unternehmenskommunikation die Einführung neuer Social Web-Kanäle steuert

Innovationsmanagement in der PR: Wie die Unternehmenskommunikation...
Author: Anna Katharina Ruppert ISBN: 9783658189747 Format: Paperback	$158.37
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Public Relations and the Corporate Persona: The Rise of the Affinitive Organization

Public Relations and the Corporate Persona: The Rise...
Author: Burton Saint John III ISBN: 9781138945012 Format: Hardback	$326.00
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Berater-Klienten-Interaktion in der PR-Beratung: Theoretische Fundierung und empirische Analyse einer komplexen Dienstleistung

Berater-Klienten-Interaktion in der PR-Beratung: Theoretische...
Author: Clarissa Schöller ISBN: 9783658188771 Format: Paperback	$131.97
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Digitale Langformen im Journalismus und Corporate Publishing: Scrollytelling - Webdokumentationen - Multimediastorys

Digitale Langformen im Journalismus und Corporate Publishing:...
Author: Alexander Godulla , Cornelia Wolf ISBN: 9783658175559 Format: Paperback	$131.97
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The People Business: How Ten Leaders Drive Engagement Through Internal Communications

The People Business: How Ten Leaders Drive Engagement...
Author: Annabel Dunstan , Imogen Osborne ISBN: 9780749479718 Format: Paperback	$90.54
Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your... Read More >>

Courtier to the Crowd

Courtier to the Crowd
Author: Ray Eldon Hiebert ISBN: 9780999024508 Format: Paperback	$80.08
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Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide
Author: Kristof Coussement , Nathalie Demoulin ISBN: 9781138440852 Format: Hardback	$378.00
Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding... Read More >>

The Comprehensive Public Relations Reader

The Comprehensive Public Relations Reader
Author: Bob Pritch Pritchard ISBN: 9781516556601 Format: Hardback	$708.84
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Corporate Social Performance in Emerging Markets: Sustainable Leadership in an Interdependent World

Corporate Social Performance in Emerging Markets: Sustainable...
Author: Zsófia Lakatos ISBN: 9781138414693 Format: Hardback	$378.00
Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in... Read More >>

Influencer Relations: Insights on Analyst Value

Influencer Relations: Insights on Analyst Value
Author: Duncan S Chapple , Sven Litke ISBN: 9780906378076 Format: Paperback	$20.57
Valuable analyst and advisory firms like Gartner and Forrester influence half of the world's spending on information... Read More >>

La Roches Einführung in den praktischen Journalismus: Mit genauer Beschreibung aller Ausbildungswege Deutschland · Österreich · Schweiz

La Roches Einführung in den praktischen Journalismus:...
Author: Gabriele Hooffacker , Klaus Meier ISBN: 9783658166571 Format: Paperback	$79.17
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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach

Discursive Constructions of Corporate Identities by...
Author: Wei Feng ISBN: 9789811044687 Format: Hardback	$145.17
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The Bauhaus and Public Relations: Communication in a Permanent State of Crisis

The Bauhaus and Public Relations: Communication in a...
Author: Patrick Rössler (University of Erfurt, Germany) ISBN: 9781138097834 Format: Paperback	$101.00
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus,... Read More >>

Public Relations in the Nonprofit Sector: Theory and Practice

Public Relations in the Nonprofit Sector: Theory and...
Author: Richard D. Waters ISBN: 9781138306059 Format: Paperback	$96.99
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Kommunikation in der digitalen Transformation

Kommunikation in der digitalen Transformation
Author: Egbert Deekeling , Dirk Barghop ISBN: 9783658176297 Format: Hardback	$158.37
Namhafte Expertinnen und Experten aus Unternehmen und Beratungsfirmen schildern aus der Praxis, welchen Beitrag... Read More >>

Shitstorm-Prävention

Shitstorm-Prävention
Author: Jörg Sikkenga ISBN: 9783662540152 Format: Paperback	$79.17
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Straight Talk About Public Relations: What You Think You Know Is Wrong

Straight Talk About Public Relations: What You Think...
Author: Robert Wynne , Dave Boone ISBN: 9781938548789 Format: Hardback	$65.87
Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence... Read More >>

Wissenschaftskommunikation in Forschungsverbünden: Zwischen Ansprüchen und Wirklichkeit

Wissenschaftskommunikation in Forschungsverbünden: Zwischen...
Author: Julia Gantenberg ISBN: 9783658186067 Format: Paperback	$158.37
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Grundlagen der Public Relations: Eine kommunikationswissenschaftliche Einführung

Grundlagen der Public Relations: Eine kommunikationswissenschaftliche...
Author: Ulrike Röttger , Jana Kobusch ISBN: 9783658175023 Format: Paperback	$92.37
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Public Relations Management

Public Relations Management
Author: Ezekiel Chapman ISBN: 9781635492422 Format: Hardback	$374.88
Public relations management is a part of marketing mix. It is used to promote or advertise any product, idea or... Read More >>

Gebrauchstexte schreiben: Systemische Textmodelle für Journalismus und PR

Gebrauchstexte schreiben: Systemische Textmodelle für...
Author: Gisela Goblirsch ISBN: 9783658176006 Format: Paperback	$100.29
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