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OverviewPublic relations management is a part of marketing mix. It is used to promote or advertise any product, idea or service. It refers to the managing of the image of a company or an individual in the market. It includes topics like media relations, internal communications, government relations and crisis communication, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of public relations. The topics included in it are of utmost significance and bound to provide incredible insights to the students. It will provide comprehensive knowledge to the readers. Full Product DetailsAuthor: Ezekiel ChapmanPublisher: Larsen and Keller Education Imprint: Larsen and Keller Education Dimensions: Width: 20.30cm , Height: 1.40cm , Length: 27.60cm Weight: 0.776kg ISBN: 9781635492422ISBN 10: 1635492424 Pages: 233 Publication Date: 05 June 2017 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |