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"This book provides students and professionals with practical answers to important career and communication questions,... Read More >>
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations,... Read More >>
It presents an integrated model based on empirical findings and theoretical developments from the past three decades... Read More >>
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that... Read More >>
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In diesem Buch erfahren Sie, wie Sie Storytelling mit der 3-Akt-Struktur pragmatisch und erfolgreich in Ihrem Unternehmen... Read More >>
Do you have a job? Do you keep a record of what you do on your job? Did you know that setting aside 15 minutes... Read More >>
In diesem Buch erlautern ausgewiesene Digital-Profis, wie Unternehmen ihre Kunden zielsicher mobil in Sozialen Netzwerken... Read More >>
Harold Burson, described by PRWeek as 'the [20th] century's most influential PR figure,' is perhaps the most recognised... Read More >>
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations... Read More >>
Ready to create exciting opportunities and become more influential? The Personal Brand Bible for Ambitious Women:... Read More >>
In diesem Buch erfahren Agenturen und ihre Auftraggeber, wie sie in allen Stufen der Zusammenarbeit effizient, zielführend... Read More >>
Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage... Read More >>