Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach
Author:   Wei Feng
Publisher:   Springer Verlag, Singapore
Edition:   1st ed. 2017
ISBN:  

9789811044687


Pages:   152
Publication Date:   21 June 2017
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach


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Author:   Wei Feng
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   1st ed. 2017
Weight:   0.474kg
ISBN:  

9789811044687


ISBN 10:   9811044686
Pages:   152
Publication Date:   21 June 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1 Introduction.- Chapter 2 Literature Review.- Chapter 3 Theoretical Framework and Research Methods.- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo.- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo.- Chapter 6 Followers' Co-Constructing Banks’ Corporate Identity on Weibo.- Chapter 7 Cross-Bank Variations in Corporate Identity Construction.- Chapter 8 Conclusion.- Bibliography.- Appendix.

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Author Information

Dr. Wei Feng is currently a lecturer at Department of English, School of Foreign Languages, Shanxi University, where she teaches subjects such as Intercultural Communication to postgraduate students and Introduction to Chinese Culture to undergraduates. Her research interests include social media, media discourse and discourse interaction.

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