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Author:   Ralph Tench ,  Liz Yeomans
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   4th edition
Dimensions:   Width: 20.00cm , Height: 2.00cm , Length: 26.50cm
Weight:   1.143kg
ISBN:  

9781292112183

ISBN 10:   1292112182
Pages:   608
Publication Date:   11 April 2017
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Replaced By:   9781292321745
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

1 Public relations origins: definitions and history 2 Public relations and media 3 Digital and social media 4 Public relations and democracy 5 Community and society: corporate social responsibility (CSR) 6 International and multicultural context of public relations 7 Role of the public relations practitioner 8 Public relations theories: an overview 9 Strategic public relations planning and management 10 Public relations program research and evaluation 11 Corporate image, reputation and identity 12 Public relations, propaganda and the psychology of persuasion 13 Public relations' professionalism and ethics 14 Media relations 15 Internal communication 16 Managing community involvement program 17 Issues management 18 Crisis public relations management 19 Public relations and the consumer 20 Business-to-business public relations 21 Public affairs 22 PR in the world of finance 23 Integrated marketing communications 24 Sponsorship and public relations 25 Corporate communication 26 Non-government organisations and pressure groups 27 Celebrity public relations 28 Strategic communication and social marketing in healthcare 29 What next? Future issues for public relations

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Author Information

Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.

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