Overview

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Full Product Details

9780749479596

Table of Contents

• • Chapter - 00: Introduction;
  • Chapter - 01: PR is all Spin, Smokescreens and Lies;
  • Chapter - 02: PR Results Can't Be Measured;
  • Chapter - 03: All Publicity is Good Publicity;
  • Chapter - 04: The Press Release is Dead;
  • Chapter - 05: The Media Ignores Good News;
  • Chapter - 06: You Have to Pay to See Social Media Benefits;
  • Chapter - 07: PR is Glamorous;
  • Chapter - 08: Calling the Media is a No-No;
  • Chapter - 09: That You Can Make Something Go Viral;
  • Chapter - 10: You Have to Be an Extrovert to Succeed in PR;
  • Chapter - 11: PR is the Silver Bullet;
  • Chapter - 12: Good People and Products Market Themselves;
  • Chapter - 13: The More You Pay, the Better the Job Done;
  • Chapter - 14: PR Results are Instant;
  • Chapter - 15: Consumers Want Conversations With Brands;
  • Chapter - 16: Working In-House is Easier;
  • Chapter - 17: Media Relationships are Especially Important;
  • Chapter - 18: Gender Wage Gap Figures;
  • Chapter - 19: Conclusion

Reviews

At a time when 'fake news' is a common term it's no wonder there's a lack of trust in PR. Rich Leigh is restoring the faith at a crucial time with his book 'Myths in PR'. It's an essential guide for practitioners, an inspiring read for PR hopefuls and an open door for anyone interested in 21st century PR. Let's bury the myths and enjoy the most exciting time in history for communications. --Stella Bayles, Director, CoverageBook At a time when telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world. --Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor If I could marry a book, this would be the one! There is almost nothing worse than someone saying that all publicity is good publicity and Rich Leigh hits that myth head on. What's more, I have dedicated the better part of the past 10 years working toward changing the perception that people have of the PR industry (though Spin Sucks) and everything Rich writes in this book speaks to that vision. I love it so much, I wish I'd written it. If you think PR is just getting your name in the paper so the phone will ring, this book is for you. Buy it, read it, highlight it, read it again, and share it. Your business depends on it. --Gini Dietrich, CEO of Arment Dietrich and author of 'Spin Sucks' If PR is in the dock, I'd choose Rich to represent us over any large agency MD. He demonstrates how PR thinking can thrive on what's possible today, instead of 'the way things are done' or 'who you know'. He helps illuminate our industry from a dark art to a beacon in the modern marketing mix. --Max Tatton-Brown, Founder and Managing Director, Augur Myths of PR is one of the first books to realistically capture what public relations is today and educate the business community about its value and role in achieving commercial success. Not only does it quote many of the great and the good in PR today and showcase the worst, it's basically an ethics manual every practitioner in PR should be forced to read. Massive thumbs up from me. --Sarah Hall Consulting, Founder and Editor of #FuturePRoof, CIPR President-Elect 2017 Rich Leigh's passion, experience and creativity sets him aside as one of the top PR professionals in the country with a breadth of knowledge that belies his years. A must read for any aspiring PR guru. --Paddy Power, Head of Communications, Paddy Power Betfair Rich Leigh's punchy approach to dispelling PR myths makes for an entertaining and informative read. Is PR really glamorous? Do you have to be an extrovert to succeed in the industry? Can you make something go viral? Rich gives his experienced insights into all these questions and more. --Sarah Stimson, Chief Executive, Taylor Bennett Foundation This is a candid, punchy and practical book. Buy one for your mum or your children when they ask what you do. Buy one for your employer to underline the value of public relations. And buy one for yourself if you want to advance your practice. --Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, Visiting Professor, Newcastle University

If PR is in the dock, I'd choose Rich to represent us over any large agency MD. He demonstrates how PR thinking can thrive on what's possible today, instead of 'the way things are done' or 'who you know'. He helps illuminate our industry from a dark art to a beacon in the modern marketing mix. * Max Tatton-Brown, Founder and Managing Director, Augur * If I could marry a book, this would be the one! There is almost nothing worse than someone saying that all publicity is good publicity and Rich Leigh hits that myth head on. What's more, I have dedicated the better part of the past 10 years working toward changing the perception that people have of the PR industry (though Spin Sucks) and everything Rich writes in this book speaks to that vision. I love it so much, I wish I'd written it. If you think PR is just getting your name in the paper so the phone will ring, this book is for you. Buy it, read it, highlight it, read it again, and share it. Your business depends on it. * Gini Dietrich, CEO of Arment Dietrich and author of 'Spin Sucks' * At a time when 'fake news' is a common term it's no wonder there's a lack of trust in PR. Rich Leigh is restoring the faith at a crucial time with his book 'Myths in PR'. It's an essential guide for practitioners, an inspiring read for PR hopefuls and an open door for anyone interested in 21st century PR. Let's bury the myths and enjoy the most exciting time in history for communications. * Stella Bayles, Director, CoverageBook * This is a candid, punchy and practical book. Buy one for your mum or your children when they ask what you do. Buy one for your employer to underline the value of public relations. And buy one for yourself if you want to advance your practice. * Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, Visiting Professor, Newcastle University * Rich Leigh's punchy approach to dispelling PR myths makes for an entertaining and informative read. Is PR really glamorous? Do you have to be an extrovert to succeed in the industry? Can you make something go viral? Rich gives his experienced insights into all these questions and more. * Sarah Stimson, Chief Executive, Taylor Bennett Foundation * Myths of PR is one of the first books to realistically capture what public relations is today and educate the business community about its value and role in achieving commercial success. Not only does it quote many of the great and the good in PR today and showcase the worst, it's basically an ethics manual every practitioner in PR should be forced to read. Massive thumbs up from me. * Sarah Hall Consulting, Founder and Editor of #FuturePRoof, CIPR President-Elect 2017 * Rich Leigh's passion, experience and creativity sets him aside as one of the top PR professionals in the country with a breadth of knowledge that belies his years. A must read for any aspiring PR guru. * Paddy Power, Head of Communications, Paddy Power Betfair * At a time when telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world. * Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor *

At a time when telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world. * Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor * Rich Leigh's passion, experience and creativity sets him aside as one of the top PR professionals in the country with a breadth of knowledge that belies his years. A must read for any aspiring PR guru. * Paddy Power, Head of Communications, Paddy Power Betfair * Myths of PR is one of the first books to realistically capture what public relations is today and educate the business community about its value and role in achieving commercial success. Not only does it quote many of the great and the good in PR today and showcase the worst, it's basically an ethics manual every practitioner in PR should be forced to read. Massive thumbs up from me. * Sarah Hall Consulting, Founder and Editor of #FuturePRoof, CIPR President-Elect 2017 * Rich Leigh's punchy approach to dispelling PR myths makes for an entertaining and informative read. Is PR really glamorous? Do you have to be an extrovert to succeed in the industry? Can you make something go viral? Rich gives his experienced insights into all these questions and more. * Sarah Stimson, Chief Executive, Taylor Bennett Foundation * This is a candid, punchy and practical book. Buy one for your mum or your children when they ask what you do. Buy one for your employer to underline the value of public relations. And buy one for yourself if you want to advance your practice. * Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, Visiting Professor, Newcastle University * At a time when 'fake news' is a common term it's no wonder there's a lack of trust in PR. Rich Leigh is restoring the faith at a crucial time with his book 'Myths in PR'. It's an essential guide for practitioners, an inspiring read for PR hopefuls and an open door for anyone interested in 21st century PR. Let's bury the myths and enjoy the most exciting time in history for communications. * Stella Bayles, Director, CoverageBook * If I could marry a book, this would be the one! There is almost nothing worse than someone saying that all publicity is good publicity and Rich Leigh hits that myth head on. What's more, I have dedicated the better part of the past 10 years working toward changing the perception that people have of the PR industry (though Spin Sucks) and everything Rich writes in this book speaks to that vision. I love it so much, I wish I'd written it. If you think PR is just getting your name in the paper so the phone will ring, this book is for you. Buy it, read it, highlight it, read it again, and share it. Your business depends on it. * Gini Dietrich, CEO of Arment Dietrich and author of 'Spin Sucks' * If PR is in the dock, I'd choose Rich to represent us over any large agency MD. He demonstrates how PR thinking can thrive on what's possible today, instead of 'the way things are done' or 'who you know'. He helps illuminate our industry from a dark art to a beacon in the modern marketing mix. * Max Tatton-Brown, Founder and Managing Director, Augur *

Author Information

Listed in PR Week's 29 under 29 list and named one of 'the brightest young social media communicators', Rich Leigh has a rich and varied PR background, having led award-winning campaigns and household name accounts at digital agency 10 Yetis and consumer agency Frank PR. He now runs Radioactive PR, working with brands big and small, as well as a range of personal PR clients. Rich Leigh created PRexamples.com, dedicated to the best in up-to-date PR stunts and campaigns. He also co-founded blogger outreach service bloggabase, used by brands including Disney, Ralph Lauren and Tesco.

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