Overview

Want news coverage? Get this book. The New York/New Jersey Publicity Guide & Media Directory is everything you need to secure news coverage in the New York metro area -- the No. 1 media market in the world. Filled with expert advice as well as tips on how to build your brand and navigate your way into the news, plus contact information -- phone numbers, email addresses, twitter handles and more (depending on the journalist's preference for story pitches) -- for hundreds of journalists and news outlets throughout Long Island, Queens, New York City and Northern New Jersey. Contributors include some of the most notable experts in the communications business in New York. They include: Bethpage Federal Credit Union's Linda Armyn offering branding advice and taking you behind the scenes of the Bethpage Air Show, one of the largest air shows in the country; Epoch 5's Katherine Heaviside giving advice on holding a successful press conference; Northwell's Terry Lynam offering rebranding tips, following the rebrand of North Shore-LIJ Health Systems to become Northwell; Hofstra University Prof. Jeffrey Morosoff discussing how a well-crafted press release release remains a vital component of a communicator's toolkit; Farmingdale State College's (and former journalist) Patrick Calabria giving an inside look at what you say vs. what the media hears; South Nassau Communities Hospital's Mark Head offering a detailed report on how to leverage social media to build a brand And many more!

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Editor and contributor Jaci Clement is CEO & Executive Director of the Fair Media Council, a nonprofit organization working to create a media savvy society. With a background as an award-winning journalist and marketer, Clement has been connecting the public with the media for more than 15 years. This guide was created to address many of the common questions that have arisen from public forums and to encourage open dialogue between the news media and the public.

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