Overview

With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer--you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.

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9781520003290

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Reviews

An incredibly smart and informative work. If you are aiming to broaden your influence, start here--it will change the way you influence others for years to come! --Tom Rath, #1 New York Times bestselling

An incredibly smart and informative work. If you are aiming to broaden your influence, start here it will change the way you influence others for years to come! --Tom Rath, #1 New York Times bestselling

Author Information

Barbara Cave Henricks is President of Cave Henricks Communications, a public relations firm serving authors, books, brands and thought leaders. Henricks has spearheaded campaigns for some of the biggest names in business today.

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