Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Author:   Pierre Mora
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2016
ISBN:  

9783319244792


Pages:   219
Publication Date:   04 December 2015
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World


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Author:   Pierre Mora
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2016
Dimensions:   Width: 15.50cm , Height: 1.40cm , Length: 23.50cm
Weight:   4.734kg
ISBN:  

9783319244792


ISBN 10:   3319244795
Pages:   219
Publication Date:   04 December 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction.- Part 1: How to differentiate Wine.- Part 2: Appelations and Wine Brands.- Part 3: Conclusion.

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Author Information

Pierre Mora is a permanent professor in the Marketing Department of KEDGE Business School in Bordeaux. He is in charge of courses in the Master Vins et Spiriteux and Wine MBA program. He designed a Wine Business Simulation (The French Paradox Business Game) and developed his thesis on the French wine industry governance. He is the author of several books on Wine Marketing.

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