Overview
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Full Product Details
Author: H. Aghazadeh
Publisher: Palgrave Macmillan
Imprint: Palgrave Macmillan
Edition: 1st ed. 2016
Dimensions:
Width: 15.50cm
, Height: 2.20cm
, Length: 23.50cm
Weight: 7.155kg
ISBN: 9781137383143
ISBN 10: 1137383143
Pages: 377
Publication Date: 17 November 2015
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Marketology brings forth a new approach to teaching Marketing as a discipline. This is a textbook dedicated to marketing applications and recognizing marketing oriented business activities. In doing so the author takes advantage of a uniquely vast and diverse work experience. If you truly want to explode your business make this a must read. Remember, a pro is never out of school. Ali Dadpay, PhD, Associate Professor of Economics, College of Business, Clayton State University, USA Marketology is a newly coined jargon with a holistic view and innovative collection of all the market-related subjects as a comprehensive puzzle. This novel concept will absolutely set a unique business practice and philosophy. This will enable the business leaders and practitioners to manage the enterprises relying on market intelligence/insight; and also the business academicians to detect and welcome a new theoretical foundation to fully cover the matters of market in business world and terminate the identity crisis in marketing. Tahmores Hasangholipour, PhD, Full professor of business and marketing, and Dean of the Faculty of Management, University of Tehran, Iran
Marketology brings forth a new approach to teaching Marketing as a discipline. This is a textbook dedicated to marketing applications and recognizing marketing oriented business activities. In doing so the author takes advantage of a uniquely vast and diverse work experience. If you truly want to explode your business make this a must read. Remember, a pro is never out of school. Ali Dadpay, PhD, Associate Professor of Economics, College of Business, Clayton State University, USA Marketology is a newly coined jargon with a holistic view and innovative collection of all the market-related subjects as a comprehensive puzzle. This novel concept will absolutely set a unique business practice and philosophy. This will enable the business leaders and practitioners to manage the enterprises relying on market intelligence/insight; and also the business academicians to detect and welcome a new theoretical foundation to fully cover the matters of market in business world and terminate the identity crisis in marketing. Tahmores Hasangholipour, PhD, Full professor of business and marketing, and Dean of the Faculty of Management, University of Tehran, Iran
