Planning the Corporate Reputation (RLE Marketing)
Author:   Vic Markham
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138994973


Pages:   200
Publication Date:   17 December 2015
Format:   Paperback
Availability:   In Print   Availability explained
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Planning the Corporate Reputation (RLE Marketing)


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Overview

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

Full Product Details

Author:   Vic Markham
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.10cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781138994973


ISBN 10:   1138994979
Pages:   200
Publication Date:   17 December 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Who Needs A Reputation? – Corporate Objectives 2. Nobody Listens to Me - Communication 3. Don’t Do That - Motivation 4. Gain Respect – Corporate Relations 5. You Open the Door to A Friend – Market Relations 6. Make Friends With The Neighbours – Community Relationships 7. Happy Family! - Industrial Relations 8. Be A Good Citizen – Business Relations 9. A Citizen of The World - International Relationships 10. See Yourself – Corporate Identity 11. As Others See You – Market Research 12. Control Yourself – Managing the Corporate Reputation

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Multivolume collection by leading authors in the field

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