Public relations books

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted?...  Read More >>

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Er erläutert Strategien, die Markenverantwortliche individuell für ihr Unternehmen entwickeln können, um Produkte...  Read More >>

This book presents a new framework for intentional strategic positioning in public relations. It is a significant...  Read More >>

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and...  Read More >>

Provides an understanding of the problems and promises of public relations research, measurement, and evaluation....  Read More >>

"This year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move...  Read More >>

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations...  Read More >>

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Information-packed lessons for business and community leaders to get your message across and shine with the media!Do...  Read More >>

As a person just like you who has struggled with giving speeches, I have searched high and low to find the best...  Read More >>

Das Handbuch richtet sich an Entscheider im Krisenmanagement und der Krisenkommunikation, die sich mit neuen Systematiken...  Read More >>

The Investor Relations Guidebook covers every aspect of the investor relations function. It delves into the construction...  Read More >>

Public Relations fur Hotels. Praxishandbuch fur erfolgreiche Offentlichkeitarbeit - ein Ratgeber, der auf die wichtigsten...  Read More >>

In times of growing talent shortage, companies have to find new ways to fill their strategic positions from the...  Read More >>

Dabei erfolgt zunehmend eine Orientierung an den Vorgaben der Global Reporting Initiative, die sich mehr und mehr...  Read More >>

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from...  Read More >>

Robert Leaf is the father of modern international public relations. The Art of Perception is the memoir of a life...  Read More >>

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This book provides the much needed research to understand social media's impact on audiences and organizations....  Read More >>

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations...  Read More >>

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This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual,...  Read More >>