Overview
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Full Product Details
Author: Tom Watson ,
Paul Noble
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Edition: 3rd Revised edition
Dimensions:
Width: 15.70cm
, Height: 1.10cm
, Length: 23.50cm
Weight: 0.320kg
ISBN: 9780749468897
ISBN 10: 0749468890
Pages: 208
Publication Date: 03 June 2014
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
An excellent overview of the current status of PR evaluation. Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School ...informing industry professionals of the smorgasbord of evaluation options open to them. Inside PR Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world. Supply Management
An excellent overview of the current status of PR evaluation. Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world. Supply Management
Author Information
Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002. Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.
