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9781472437174

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'If all you have to guide you are ... evolutionary skills, you'll be in deep trouble. Hence you must build up your skills of foresight. Paul's book is the best I know that teaches you how to do this. Read it carefully, Paul's insights will keep you out of a lot of the trouble that merely reacting has in store for you.' Ulrich Goluke, former Head of the Scenario Unit, World Business Council for Sustainable Development'In this book, Paul clearly explains how everyday tools such as visions, mission statements, budgets, scenarios and roadmaps can be combined in new ways to create a coherent and dynamic strategy appropriate to the needs of any organisation.'Peter Taylor, University of Leeds, UK 'Paul De Ruijter's deep insight into the theory, and practical experience in its application, come together in this excellent tool for charting the future of any company.' Jeff R. Westphal, President and CEO of Vertex Inc.'This book has helped me to develop a new generation of strategic thinkers and leaders within IHC Merwede. Strategy is too important to leave to the few at the top. We need more eyes to see what is coming, more brains to imagine the future and more guts and hands to actually create it.' Govert Hamers, former CEO of IHC Merwede, President and CEO of Vanderlande Industries'Paul de Ruijter presents a rich combination of methodology and practical, engaging examples that show us how to go about creating an agenda for the future. I only wish he had written it 20 years ago when I was a scenario planner in Eastern Europe.' Hadley Williams, Managing Director of Human Productivity, LLC 'A practical book that takes the reader by the hand into the essence of strategic thinking in an understandable way, but that also has a lot to offer the experienced strategist. A must read!' Freek van Essen, Director of Corporate Strategy at Air France-KLM'Few people dare to think the unthinkable and are able to translate this into consequences for their own company. This book offers valuable insights to transform the many possible scenarios into a manageable and above all flexible strategy.' Wim Boonstra, Head of Economic Research at Rabobank Nederland'An organization which is not ready for change in these turbulent economic and social times runs the risk of losing its right to exist. This book is just what we need. It is an extremely practical, tried and tested book for any organization wishing to determine its future course and destination.' Captain Kees Turnhout, project secretary of the interdepartmental project 'Future Policy Survey. A new foundation for the Netherlands' Armed Forces'

'If all you have to guide you are ... evolutionary skills, you'll be in deep trouble. Hence you must build up your skills of foresight. Paul's book is the best I know that teaches you how to do this. Read it carefully, Paul's insights will keep you out of a lot of the trouble that merely reacting has in store for you.' Ulrich Goluke, former Head of the Scenario Unit, World Business Council for Sustainable Development 'In this book, Paul clearly explains how everyday tools such as visions, mission statements, budgets, scenarios and roadmaps can be combined in new ways to create a coherent and dynamic strategy appropriate to the needs of any organisation.' Peter Taylor, University of Leeds, UK 'Paul de Ruijter's deep insight into the theory, and practical experience in its application, come together in this excellent tool for charting the future of any company.' Jeff Westphal, President and CEO of Vertex Inc. 'This book has helped me to develop a new generation of strategic thinkers and leaders within IHC Merwede. Strategy is too important to leave to the few at the top. We need more eyes to see what is coming, more brains to imagine the future and more guts and hands to actually create it.' Govert Hamers, former CEO of IHC Merwede, President and CEO of Vanderlande Industries 'Paul de Ruijter presents a rich combination of methodology and practical, engaging examples that show us how to go about creating an agenda for the future. I only wish he had written it 20 years ago when I was a scenario planner in Eastern Europe.' Hadley Williams, Managing Director of Human Productivity, LLC 'A practical book that takes the reader by the hand into the essence of strategic thinking in an understandable way, but that also has a lot to offer the experienced strategist. A must read!' Freek van Essen, Director of Corporate Strategy at Air France-KLM 'Few people dare to think the unthinkable and are able to translate this into consequences for their own company. This book offers valuable insights to transform the many possible scenarios into a manageable and above all flexible strategy.' Wim Boonstra, Head of Economic Research at Rabobank Nederland 'An organization which is not ready for change in these turbulent economic and social times runs the risk of losing its right to exist. This book is just what we need. It is an extremely practical, tried and tested book for any organization wishing to determine its future course and destination.' Captain Kees Turnhout, project secretary of the interdepartmental project 'Future Policy Survey. A new foundation for the Netherlands' Armed Forces'

Author Information

Paul de Ruijter is Managing Director of De Ruijter Strategy, and he has been involved with scenario based strategy projects with clients ranging from cities, NGOs, ministries, trade associations, multinationals and global institutions. Paul is Executive Lecturer at Nyenrode University, Delft University and the University of Amsterdam and is a renowned speaker at international congresses and seminars. He is co-author of a book about business opportunities in South-Africa (1992), a book about Industrial Policy in the Netherlands (1999) and a book about scenarios at Rabobank (2004). He has written a chapter in Scenarios for Success (2008) and was the lead author of a handbook on using scenarios in the public sector (2004) and of a book about scenarios and strategy for trade associations (2006).

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