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9781630470364

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Publicity is key for any inventor or entrepreneur who has just begun to grow their business. I thought I knew everything about PR, but I learned some new techniques from reading PR For Anyone . Christina really hit it out of the park with this thoughtful and informative guide for those trying to garner publicity. A must read for inventors! -- Nicole Lininger, Communications Director, InventHelp Publicity for your business can seem overwhelming. As a successful business owner herself, Christina Daves has taken what she has learned the hard way and broken it down into simple tips on how to effectively handle your own PR to help take your business to the next level in a short amount of time. -- W. Kenneth Yancey, Jr, CEO, SCORE It's often said that 'any publicity is good publicity.' Whether or not this is true is debatable, but what isn't debatable is that nothing will boost your credibility and visibility faster than leveraging the inordinate power of the media. In PR For Anyone , Christina lays out the exact steps you must take to become a media master and secure massive exposure. Her tips are priceless. . .as is this book. I highly recommend it. --Steve Olsher, New York Times Best Selling Author of What's Your WHAT ?

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"Christina Daves is a serial entrepreneur and award-winning inventor who founded ""PR for Anyone."" With no resources to promote her business, CastMedic Designs, she taught herself everything she could about PR to handle it herself. She had no experience in PR and no contacts in the industry but ended up appearing in over 50 media outlets (including national and local television, magazines, and radio) in her first year of business. From Steve Harvey and Dr. Oz to local affiliates of NBC, CBS, FOX, and the CW, to national publications like Parenting and Washington Post, Christina has been able to secure appearances in many major media outlets."

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