Public relations books

3749 books were found.

Creating the Future in Communication Management: A Global Study of Leadership in Public Relations and Communication Management

Creating the Future in Communication Management: A Global...
Author: Bruce K Berger (University of Alabama University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA) , Juan Meng (University of Georgia University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA) ISBN: 9781306825030 Format: Electronic book text	$475.20
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing... Read More >>

Pitch Perfect: How to Say It Right the First Time, Every Time

Pitch Perfect: How to Say It Right the First Time, Every...
Author: Bill McGowan ISBN: 9780062273222 Format: Hardback	$49.99
Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing... Read More >>

Kundenmanagement im Krankenhaus: Service – Qualität – Erreichbarkeit

Kundenmanagement im Krankenhaus: Service – Qualität...
Author: Volker Nürnberg , Barbara Schneider ISBN: 9783658051310 Format: Paperback	$77.60
Auf diesem Weg werden eventuelle Schwachstellen sowie Möglichkeiten für deren Beseitigung und für die Steigerung... Read More >>

Asian Perspectives on the Development of Public Relations: Other Voices

Asian Perspectives on the Development of Public Relations:...
Author: T. Watson ISBN: 9781137398130 Format: Hardback	$145.17
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Innovation and IT in an International Context: R&D strategy and operations

Innovation and IT in an International Context: R&D strategy...
Author: F. Rowe , D. Te’eni ISBN: 9781349463367 Format: Paperback	$290.37
Innovation and IT are intertwined. In order to understand how, this book takes an interdisciplinary view of innovation... Read More >>

Kundenkommunikation bei Events: Interaktion planen und erfolgreich umsetzen

Kundenkommunikation bei Events: Interaktion planen und...
Author: Sandra Müller ISBN: 9783658050290 Format: Paperback	$105.57
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Pathways to Public Relations: Histories of Practice and Profession

Pathways to Public Relations: Histories of Practice...
Author: Burton St. John III , Margot Opdycke Lamme ISBN: 9780415660358 Format: Hardback	$305.00
Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted.... Read More >>

The New Rules of Marketing and PR Lib/E: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

The New Rules of Marketing and PR Lib/E: How to Use...
Author: David Meerman Scott , David Meerman Scott ISBN: 9798200621170 Format: Audio	$79.15
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world... Read More >>

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

The New Rules of Marketing and PR: How to Use Social...
Author: David Meerman Scott , David Meerman Scott ISBN: 9798200621194 Format: Audio	$79.15
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

The New Rules of Marketing and PR: How to Use Social...
Author: David Meerman Scott , David Meerman Scott ISBN: 9798200621187 Format: Audio	$79.15
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world... Read More >>

New Media, Campaigning and the 2008 Facebook Election

New Media, Campaigning and the 2008 Facebook Election...
Author: Thomas J. Johnson (University of Texas at Austin, USA) , David D. Perlmutter (University of Iowa, USA) ISBN: 9780415754682 Format: Paperback	$90.99
This book examines the way social media changed how candidates campaigned in the 2008 US presidential election,... Read More >>

Handbuch Unternehmenskommunikation: Strategie - Management – Wertschöpfung

Handbuch Unternehmenskommunikation: Strategie - Management...
Author: Ansgar Zerfaß , Manfred Piwinger ISBN: 9783834945426 Format: Hardback	$1055.97
Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation... Read More >>

Strategic Financial and Investor Communication: The Stock Price Story

Strategic Financial and Investor Communication: The...
Author: Ian Westbrook (Westbrook Financial Communications, Australia) ISBN: 9780415812054 Format: Hardback	$347.00
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Intercultural Readiness: Four Competences for Working Across Cultures

Intercultural Readiness: Four Competences for Working...
Author: U. Brinkmann , O. van Weerdenburg ISBN: 9781349467198 Format: Paperback	$129.35
Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants,... Read More >>

Strategic Financial and Investor Communication: The Stock Price Story

Strategic Financial and Investor Communication: The...
Author: Ian Westbrook (Westbrook Financial Communications, Australia) ISBN: 9780415812061 Format: Paperback	$152.00
In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies... Read More >>

Public Relations Campaigns

Public Relations Campaigns
Author: Mark Sheehan (, Senior Lecturer, School of Communication and Creative Arts, Deakin University) , Robina Xavier (, Professor/Executive Dean, School of Advertising, Marketing and Public Relations, QUT Business School) ISBN: 9780195578621 Format: Paperback	$89.95
Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the... Read More >>

No B.S. Guide to Brand-Building by Direct Response:...
Author: Dan S. Kennedy , Forrest Walden ISBN: 9781599185330 Format: Paperback	$32.99
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding... Read More >>

The PR Professional's Handbook: Powerful, Practical Communications

The PR Professional's Handbook: Powerful, Practical...
Author: Caroline Black ISBN: 9780749468422 Format: Paperback	$77.60
Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners... Read More >>

Crisis, Issues and Reputation Management

Crisis, Issues and Reputation Management
Author: Andrew Griffin ISBN: 9780749469924 Format: Paperback	$77.60
Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption... Read More >>

Talk Up Your Business: How to Make the Most of Opportunities to Promote and Grow Your Small Business

Talk Up Your Business: How to Make the Most of Opportunities...
Author: Mary Morel ISBN: 9781283918015 Format: Electronic book text	$86.22
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Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

Relevance: The Power to Change Minds and Behavior and...
Author: Andrea Coville , Paul B. Brown ISBN: 9781937134822 Format: Hardback	$58.99
"Today, when companies and customers are faced with an infinite number of messages, the word ""relevance"" has taken... Read More >>

Konzepte und Instrumente des Dialog-Marketings

Konzepte und Instrumente des Dialog-Marketings
Author: Ralf T. Kreutzer ISBN: 9783658049539 Format: Paperback	$47.49
Das verfolgte Ziel ist dabei stets das gleiche: Dem eigenen Anliegen soll Gehör verschafft und Kunden sollen durch... Read More >>

Public Relations and Marketing Communications

Public Relations and Marketing Communications
Author: Kerwin Mathew ISBN: 9781499294682 Format: Paperback	$47.52
DESCRIPTION OF BOOK Profitable businesses, now more than ever, depend on their Public Relations Department for the... Read More >>

Reform for Result in the Un System: A Study of Unops

Reform for Result in the Un System: A Study of Unops...
Author: Dennis Dijkzeul, Dr (Ruhr University Bochum, Germany) , Dennis Dr Dijkzeul ISBN: 9781283528542 Format: Electronic book text	$332.64
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Gaining Influence in Public Relations: The Role of Resistance in Practice

Gaining Influence in Public Relations: The Role of Resistance...
Author: Bruce K Berger (University of Alabama University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA) ISBN: 9781282375536 Format: Electronic book text	$691.68
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help... Read More >>

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