Creating the Future in Communication Management: A Global Study of Leadership in Public Relations and Communication Management
Author:   Bruce K Berger (University of Alabama University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA) ,  Juan Meng (University of Georgia University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA)
Publisher:   Routledge
ISBN:  

9781306825030


Pages:   365
Publication Date:   03 June 2014
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Creating the Future in Communication Management: A Global Study of Leadership in Public Relations and Communication Management


Overview

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Full Product Details

Author:   Bruce K Berger (University of Alabama University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA) ,  Juan Meng (University of Georgia University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA University of Georgia, USA)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781306825030


ISBN 10:   1306825032
Pages:   365
Publication Date:   03 June 2014
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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