Gaining Influence in Public Relations: The Role of Resistance in Practice
Author:   Bruce K Berger (University of Alabama University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA)
Publisher:   Taylor & Francis Group
ISBN:  

9781282375536


Pages:   276
Publication Date:   09 May 2014
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Gaining Influence in Public Relations: The Role of Resistance in Practice


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Overview

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.

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Author:   Bruce K Berger (University of Alabama University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA University of Alabama, USA)
Publisher:   Taylor & Francis Group
Imprint:   Taylor & Francis Group
ISBN:  

9781282375536


ISBN 10:   1282375539
Pages:   276
Publication Date:   09 May 2014
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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