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9798200621194

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"""This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."" -- ""Publishers Weekly (starred review)"""

This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. -- Publishers Weekly (starred review)

Author Information

David Meerman Scott is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. Scott runs a popular blog and is a popular public speaker around the world. David Meerman Scott is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. Scott runs a popular blog and is a popular public speaker around the world. Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations. Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

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