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OverviewA Must Have Resource For All Businesses and Organizations.Everything you need to launch a publicity plan from beginning to end.This comprehensive workbook is ideal for do-it-yourself publicity plans. You'll learn how to: *Create your custom media contact list*Develop press releases and media announcements that attract attention*Create a relationship with reporters, editors and producers*Develop interview talking pointsHandle yourself during a news, radio and TV interview*Leverage publicity opportunities and turn them into sales*Write a professional bio*Work with a photographer to take an excellent head shot photoIncludes practical tips that walk you through your plan step by step with dozens of examples Full Product DetailsAuthor: Beth Caldwell (Caldwell Management Associates Massachusetts USA)Publisher: Createspace Independent Publishing Platform Imprint: Createspace Independent Publishing Platform Dimensions: Width: 21.60cm , Height: 2.10cm , Length: 27.90cm Weight: 1.007kg ISBN: 9781507757932ISBN 10: 150775793 Pages: 312 Publication Date: 21 May 2015 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |