Overview

It's all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From case studies, influencer lists and awards to webinars, press releases and presentations, you won't run out of tools any time soon. Great for beginners, too. The handbook can quickly bring anyone up to speed on marketing nuts and bolts.

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9780692310335

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Carro Ford has been on the marketing path for over 25 years, mainly with companies selling B2B technology and services. Following a few decades on the corporate side, she ran her own PR and content marketing agency for 14 years. In 2014, she poured her knowledge and experience into The Smartass Marketer's Handbook, a book full of tips, tactics and attitude. A Louisville, Kentucky native, Carro has a B.A. in Communications from Spring Hill College in Mobile, Alabama. Reach her on LinkedIn.

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