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9781502537508

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Jason Vines, 54, is an independent communications and government affairs consultant specializing in crisis management, reputation management, brand rehabilitation, product launch and automotive issues. Vines has counseled General Motors on issues surrounding the Chevy Volt, the U.S. Government divestiture of GM stock, the revival of GM's European operations and other corporate and product issues, including the recent recall conundrum regarding the ignition switch issue. In addition, Vines has been involved with public policy issues regarding the electrification of the nation's automobile fleet. He has also counseled a chemical client in reputational restoration, a major Native American tribe currently under attack by various agencies inside the federal U.S. Government and the U.S. auto dealers' national association (NADA) on protection of the current, independent state-based dealer franchise system. Vines served as the top communications professional for three automakers - Nissan, Ford and Chrysler -- between 1998 and 2008. He was named Top PR Professional in the automotive industry in 1999, 2005 and 2006 by Automotive News, the industry's lead trade publication. He is credited with leading some of the most memorable product launches in the automotive industry including the Chrysler 300, Jeep Grand Cherokee, Dodge Viper, Dodge Ram and the reborn Nissan 350Z. At Chrysler, Vines successfully led the company against allegations of sudden acceleration with the Jeep Grand Cherokee. Then, in 1997, amid some regulators and media predicting huge injury and fatality numbers among children coming in contact with deployed air bags, Vines help conceive and instituted The Back is Where It's At, a nationwide elementary education program encouraging children 13 and under to ride safely in the back seat. Vines joined Nissan in 1998 as the company was on the brink of bankruptcy and in short order helped restore their image, becoming the industry comeback story just two years later. His work resulted in his first honor from Automotive News as the best in the business. He was recruited by Ford Motor Company in early 2000 as head of global communications. Just weeks after his arrival, the Ford/Firestone tire crisis began to simmer before turning into the biggest automotive crisis in history, pitting two 100-year-old companies in a struggle for survival. Vines is a Director-Emeritus of the Automotive Hall of Fame.

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