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Author:   Krishnamurthy Sriramesh ,  Ansgar Zerfass ,  Jeong-Nam Kim
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 3.00cm , Length: 22.90cm
Weight:   0.960kg
ISBN:  

9780415630894

ISBN 10:   0415630894
Pages:   430
Publication Date:   13 May 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1: Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function James E. Grunig Chapter 2: Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig Chapter 3: The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig Chapter 4: Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organization Leadership Nigel M. de Bussy Chapter 5: Symmetry, Social Media, and the Enduring Imperative of Two-way Communication Sandra Duhe & Donald K. Wright Chapter 6: Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung Chapter 7: Conceptualizing Publics and Constructing Public Relations Theory: Situational Theory of Problem Solving and its new Research Jeong-Nam Kim & Lan Ni Chapter 8: Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson Chapter 9: Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D. Plowman & Robert I. Wakefield Chapter 10: Power and Influence in Public Relations Bruce Berger & Bryan Reber Chapter 11: A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory Shannon Bowen & Tiffany Derville Gallicano Chapter 12: Globalization, Public Relations, and Activism for Social Change: A culture-centered Approach Mohan J Dutta Chapter 13: The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes Chun-ju Flora Hung-Baesecke & Yi-Ru Regina Chen Chapter 14: Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model Guenter BenteleChapter 15: Organizational Contexts and Strategic Impacts Dejan Vercic & Ana Tkalac Vercic Chapter 16: Institutionalization, Organizations, and Public Relations Anne Gregory, Emanuele Invernizzi, & Stefania Romenti Chapter 17: Strategic Communication: Pillars and Perspectives of an Alternative Paradigm Derina R. Holtzhausen & Ansgar Zerfass Chapter 18: The Pretoria School of Thought: From Strategy to Governance to Sustainability Estelle de Beer, Benita Steyn, & Ronel RensbergChapter 19: The Grunig Legacy in Academic Studies and Professional Practice in Latin America Maria Aparecida Ferrari Chapter 20: The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership David Dozier & Lou Williams Chapter 21: The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 – 2011 Yi-Hui Christine Huang & Joanne Chen Lu

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Krishnamurthy Sriramesh, Ph. D., is Professor in the Brian Lamb School of Communication, Purdue University. Dr. Krishnamurthy Sriramesh is recognized for his scholarship on global public relations. He serves as the Assistant Editor of Public Relations Review and is Associate Editor of the Journal of Communication Management. Ansgar Zerfass, Dr., is Professor of Communication Management at the University of Leipzig, Germany. Ansgar Zerfass has published 30 books and more than 140 articles and book chapters on corporate communications, online communication, evaluation and measurement. Jeong-Nam Kim is an associate professor in the Brian Lamb School of Communication at Purdue University. He has published 29 journal articles and 8 book chapters, and is working on four books, including the book on the situational theory, Situational theory of problem solving: Communicative, cognitive, and perceptive bases (Routledge, forthcoming).

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