Overview

A practical, easy-to-follow approach to public relations   Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

Full Product Details

Author:   Randy Bobbitt ,  Ruth Sullivan
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   3rd edition
Dimensions:   Width: 18.30cm , Height: 0.80cm , Length: 23.30cm
Weight:   0.410kg
ISBN:  

9780205066728

ISBN 10:   0205066720
Pages:   288
Publication Date:   15 April 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Part I : Background Chapter 1: The Nature Of Persuasive Campaigns Part II: Public Relations Process Chapter 2: An Overview of the Public Relations Process Chapter 3: Planning: Background Research Chapter 4: Planning: Primary Research Chapter 5: Planning: Goals and Objectives, Messages and Themes, Channels and Strategies Chapter 6: Implementation: Traditional Media Channels Chapter 7: Implementation: The Internet and Social Media Chapter 8: Implementation: Nonmedia Channels Chapter 9: Implementation: Logistics Chapter 10: Evaluation Part III: Professional Responsibility Chapter 11: Legal and Ethical Considerations Chapter 12: International, Multicultural, and Gender Issues Appendix A Sources and Suggested Further Readings Appendix B Internet Resources for Public Relations

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