Overview

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

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9780415651196

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...scholars who work in international media history, media and society, and media and government, in addition to those interested in public relations or public relations history, will find this book to be a valuable addition to the larger field of mass communication. -Journalism History This new volume represents a continuation of their interest in the subject and the work they and others have done in the field since then. -WordPress

"""...scholars who work in international media history, media and society, and media and government, in addition to those interested in public relations or public relations history, will find this book to be a valuable addition to the larger field of mass communication."" —Journalism History ""This new volume represents a continuation of their interest in the subject and the work they and others have done in the field since then."" —WordPress"

Author Information

Jacquie L'Etang

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