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Full Product Details

Author:   Tony Kent (University of the Arts, London, UK) ,  Reva Brown (Oxford Brookes University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.160kg
ISBN:  

9780415812115

ISBN 10:   0415812119
Pages:   240
Publication Date:   05 September 2012
Audience:   College/higher education ,  Postgraduate, Research & Scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction, Tony Kent and Reva Brown, Chapter 1 Concepts of flagships, Tony Kent, Chapter 2 A classification approach to flagship stores, Bill Webb, Chapter 3 Emotion and identity in flagship design, Hilary Collins, Chapter 4 Virtual flagships and sociable media, Richard Coyne, Mark Wright, James Stewart and Henrik Ekeus, Chapter 5 The flagship store: the luxury fashion retailing perspective, Christopher Moore and Anne-Marie Doherty, Chapter 6 Flagship shopping centres, Charles Dennis, Chapter 7 From dome to dome’ – exploring cultural flagships and their contribution to achieving regeneration goals, Debi Hayes, Chapter 8 A Cultural Quarter Flagship; The Museumsquartier, Vienna, Simon Roodhouse, Chapter 9 The department store: the metropolitan flagship in national networks of fashion consumption, Bronwen Edwards, Chapter 10 Wynn Las Vegas: a flagship destination resort, Nicky Ryan, Chapter 11 High-end 'factory outlets': new showcases of German carmakers, Dion Kooijman, Chapter 12 What is a flagship supermarket? An analysis of supermarket flagships in a design context, Audrey Kirby, Chapter 13 Virtual flagships, Tim Jackson, Afterword, Tony Kent

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Author Information

Tony Kent is Reader in Marketing at the University of the Arts, London. Reva Brown was the Professor of Management Research at Oxford Brookes University.

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