Overview

Break Out! Create value. Protect your reputation. Save money. Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis shows organizations how to disrupt the storytelling process and take control of their messaging fates. Additionally, the book shows organizations how to vaccinate themselves against crises, become less dependent on outside firms, and how to measurably reduce their cost per message (CPM). Reinvent your messaging strategy by replacing outdated PR assumptions and cliches with counterintuitive strategic communications that position your organization as the primary narrator of the story you want to tell. Don't let someone else steer your organization's narrative. Open this book and Break Out of PR Prison today.

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9780985789107

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Nick Winkler founded the The Winkler Group, a strategic communications firm that creates content that generates leads, optimizes conversions, and increases sales. Previously, Nick was an investigative & general assignment reporter whose work has been featured on ABC, CNN, Fox News, and network affiliates nationwide. Nick is the author of three books, a blog, & creator of an online network of strategic communications resources. www.thewinklergroup.net

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