Overview
2013 Small Business Book Awards Winner in Marketing Category Whether you are an entrepreneur, owner-operated small business or simply have limited staff and resources, you most likely need to create and manage your own public relations strategies and initiatives. If you don't toot your own horn, who will? Written by a 20 year marketing veteran and founder of Small Business Marketing Tools (SBMarketingTools.com), this book arms you with the practical knowledge and solid advice you need to develop and manage PR for your growing small business. With a focus on low-cost yet impactful ideas, this book is full of straight-forward, easy-to-follow strategies that any small business can use on their own. Highlights include: how to build a PR strategy, managing common PR agency tasks in-house, identifying news worthy of a press release (along with how to write and distribute them), building valuable relationships with key media contacts and journalists, using specific social media PR strategies, targeting strategies for local public relations, building a website press room, creating a PR pipeline and more! BONUS PR TOOLS: Book includes links to download free templates and guides - Press Release Checklist (for step-by-step creation, distribution and promotion planning), Press Release Template and Media Outreach Guide (to track and manage media outreach efforts).
Full Product Details
Author: Diane Seltzer
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Dimensions:
Width: 15.20cm
, Height: 0.60cm
, Length: 22.90cm
Weight: 0.168kg
ISBN: 9781481143554
ISBN 10: 1481143557
Pages: 118
Publication Date: 19 December 2012
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Author Information
Diane Seltzer is a seasoned marketing communications, branding and social media consultant with a broad range of experience marketing a variety of industries and products. With a diverse business background ranging from advertising account management to corporate marketing and marketing consulting, Diane offers a unique perspective on marketing strategies and implementation. Finding and effectively utilizing cost-effective marketing tools has been a focus throughout her career. Diane is the founder of Small Business Marketing Tools -www.SBMarketingTools.com - a website devoted to marketing tools, resources and strategy ideas that offer free or low-cost small business solutions. Diane is also a freelance writer and marketing consultant for several small businesses.
