Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Author:   Charlene Li ,  Josh Bernoff
Publisher:   Harvard Business Review Press
Edition:   Expanded and Revised Edition
ISBN:  

9781422161982


Pages:   352
Publication Date:   24 May 2011
Format:   Paperback
Availability:   Available To Order   Availability explained
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies


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Full Product Details

Author:   Charlene Li ,  Josh Bernoff
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Edition:   Expanded and Revised Edition
Dimensions:   Width: 13.90cm , Height: 2.30cm , Length: 20.90cm
Weight:   0.354kg
ISBN:  

9781422161982


ISBN 10:   1422161986
Pages:   352
Publication Date:   24 May 2011
Audience:   General/trade ,  General ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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If you haven't read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it. - Business 2 Community


If you haven't read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it. - Business 2 Community<br>


If you haven t read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it. - Business 2 Community


Author Information

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

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