Public relations books

3749 books were found.

Public Relations: A Value Driven Approach

Public Relations: A Value Driven Approach
Author: David W. Guth , Charles Marsh, Ph.D. ISBN: 9780205811809 Format: Paperback	$228.62
Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive... Read More >>

Pearson Passport Student Access Code Card for Mass Communication (Standalone)

Pearson Passport Student Access Code Card for Mass Communication...
Author: Pearson Education , . . Pearson Education ISBN: 9780205076215 Format: Undefined	$87.99
Pearson Passport gives students access to a wealth of resources chosen by their own professor for their course.... Read More >>

A Relationship Management Approach to Public Relations

A Relationship Management Approach to Public Relations...
Author: Bruning , Foreman-Wernet ISBN: 9780805840667 Format: Paperback	$105.47
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Project Politics: A Systematic Approach to Managing Complex Relationships

Project Politics: A Systematic Approach to Managing...
Author: Nita A. Martin ISBN: 9780566088957 Format: Hardback	$284.00
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A Relationship Management Approach to Public Relations

A Relationship Management Approach to Public Relations...
Author: Bruning ISBN: 9780805840650 Format: Hardback	$184.67
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Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

Public Relations in Global Cultural Contexts: Multi-paradigmatic...
Author: Nilanjana Bardhan , C. Kay Weaver (University of Colorado, Boulder, USA) ISBN: 9780415872867 Format: Paperback	$92.99
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Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

Public Relations in Global Cultural Contexts: Multi-paradigmatic...
Author: Nilanjana Bardhan , C. Kay Weaver (University of Colorado, Boulder, USA) ISBN: 9780415872850 Format: Hardback	$347.00
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Studyguide for the Sage Handbook of Public Relations by Heath, Robert, ISBN 9781412977807

Studyguide for the Sage Handbook of Public Relations...
Author: Cram101 Textbook Reviews , Cram101 Textbook Reviews ISBN: 9781616989439 Format: Paperback	$73.79
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Get Seen: Online Video Secrets to Building Your Business + URL

Get Seen: Online Video Secrets to Building Your Business...
Author: Steve Garfield , Sean Pratt ISBN: 9798200641215 Format: Audio	$73.87
Use online video to Get Seen and drive your business to new heights The new rules of social media are constantly... Read More >>

Get Seen: Online Video Secrets to Building Your Business + URL

Get Seen: Online Video Secrets to Building Your Business...
Author: Steve Garfield , Sean Pratt ISBN: 9798200641222 Format: Audio	$73.87
Use online video to Get Seen and drive your business to new heights The new rules of social media are constantly... Read More >>

Dealing with consumer uncertainty: Public Relations in the Food Sector

Dealing with consumer uncertainty: Public Relations...
Author: Karin Bergmann ISBN: 9783642076381 Format: Paperback	$237.47
My studies on the ""uncertain consumer"" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung... Read More >>

Studyguide for Exploring Public Relations by Tench, Ralph, ISBN 9780273715948

Studyguide for Exploring Public Relations by Tench,...
Author: Cram101 Textbook Reviews , Cram101 Textbook Reviews ISBN: 9781428897243 Format: Paperback	$76.43
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Studyguide for Cutlip and Centers Effective Public Relations by Broom, Glen, ISBN 9780136029694

Studyguide for Cutlip and Centers Effective Public Relations...
Author: Cram101 Textbook Reviews , Cram101 Textbook Reviews ISBN: 9781428888548 Format: Paperback	$89.63
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Studyguide for Strategic Planning for Public Relations by Smith, Ronald, ISBN 9780415994224

Studyguide for Strategic Planning for Public Relations...
Author: Cram101 Textbook Reviews , Cram101 Textbook Reviews ISBN: 9781428897885 Format: Paperback	$73.79
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Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management: The Key to Successful Public...
Author: John Doorley (Mindful Reputation) , Helio Fred Garcia (New York University, USA) ISBN: 9780415801850 Format: Paperback	$152.99
A how-to guide for professionals and students in public relations and corporate communication. It rests on the premise... Read More >>

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management: The Key to Successful Public...
Author: John Doorley (Mindful Reputation) , Helio Fred Garcia (New York University, USA) ISBN: 9780415801843 Format: Hardback	$330.00
A how-to guide for professionals and students in public relations and corporate communication. It rests on the premise... Read More >>

Gabler Lexikon Medienwirtschaft

Gabler Lexikon Medienwirtschaft
Author: Insa Sjurts ISBN: 9783834901408 Format: Hardback	$316.77
In über 2.500 Stichwörtern bietet das Lexikon aus Sicht der Betriebs- und Volkswirtschaftslehre, der Medien- und... Read More >>

Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

Strategy in Information and Influence Campaigns: How...
Author: Jarol B. Manheim (George Washington University, USA) ISBN: 9780415887298 Format: Paperback	$105.00
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying... Read More >>

Aesthetic Communication

Aesthetic Communication
Author: O. Thyssen ISBN: 9781349319176 Format: Paperback	$290.37
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems... Read More >>

Emerging Digital Spaces in Contemporary Society: Properties of Technology

Emerging Digital Spaces in Contemporary Society: Properties...
Author: Phillip Kalantzis-Cope , Karim Gherab-Martin ISBN: 9781349323975 Format: Paperback	$145.17
Analyzing the relationship between digital technologies and society this book explores a wide range of complex social... Read More >>

Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

Strategy in Information and Influence Campaigns: How...
Author: Jarol B. Manheim (George Washington University, USA) ISBN: 9780415887281 Format: Hardback	$347.00
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying... Read More >>

Investment Communication in an Age of Mistrust

Investment Communication in an Age of Mistrust
Author: Andrew Mark Skeen ISBN: 9780956761606 Format: Paperback	$23.26
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Computer-Mediated Communication in Personal Relationships

Computer-Mediated Communication in Personal Relationships...
Author: Kevin B. Wright , Lynne M. Webb ISBN: 9781433110818 Format: Paperback	$132.26
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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Relationship Marketing: Gaining Competitive Advantage...
Author: Thorsten Hennig-Thurau , Ursula Hansen ISBN: 9783642086229 Format: Paperback	$366.96
This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship... Read More >>

Significance: Exploring the Nature of Information, Systems and Technology

Significance: Exploring the Nature of Information, Systems...
Author: P. Beynon-Davies , P Beynon-Davies ISBN: 9781349324705 Format: Paperback	$145.17
Signs are critically important in all forms of activity, including business, because they establish what it is to... Read More >>

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