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Das Spannungsfeld zwischen dem Gewinnstreben und der Moral ist die zentrale Herausforderung der modernen Unternehmens-... Read More >>
The only book specifically for the CORPORATE theater professional Read More >>
"Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for... Read More >>
Die Medienlandschaft verändert sich in den letzten Jahren dramatisch und mit ihr die Geschäftsmodelle der Verlage... Read More >>
Provides a refreshing perspective on the correlation of advertising and public relations and the relationship among... Read More >>
Interpersonal Skills for Portfolio, Program and Project Managers is an invaluable source of practical tools and... Read More >>
Concerning The Various Classes Of Men, As To The Production Of Wealth To The Community. Read More >>
This volume looks at career opportunities in the world of advertising and public relations. Providing information... Read More >>
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation.... Read More >>
Not only a collection of laudatory essays, Industrial Organization, Trade, and Social Interaction presents cutting... Read More >>
This distinctive and visually-engaging text provides readers with foundational information on effectively communicating... Read More >>
This second edition of Public Relations Cases offers a unique collection of contemporary international public relations... Read More >>
DON'T READ THIS BOOK unless you want to boost sales, awareness and credibility for your business right away. By... Read More >>
The definitive guide to discovering the transformative power of apology Identifies the five building blocks of effective... Read More >>