Overview
Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver measurable business results. To get most out of their marketing investment, brand advertisers of all sizes must demand more from their advertising and marketing communications agencies, and get the best possible work from these relationships while simultaneously driving the dual agenda of effectiveness and efficiency. Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the client's business. Mr. Gralpois shines a bright light on the insanity of clients and agencies failing to effectively nurture their relationships or clients failing to manage their agencies as vital allies and valuable corporate assets.
Full Product Details
Author: Bob Liodice ,
Bruno Gralpois
Publisher: Select Books Inc
Imprint: Select Books Inc
Edition: New edition
Dimensions:
Width: 16.30cm
, Height: 3.10cm
, Length: 23.50cm
Weight: 0.630kg
ISBN: 9781590792056
ISBN 10: 159079205
Pages: 256
Publication Date: 01 October 2010
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Author Information
Bruno Gralpois has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. His commitment to successful client/agency partnerships led Bruno to co-founding and serving as principal of Agency Mania Solutions. Before that, he held leadership positions at industry-leading companies like Microsoft and Visa as well as various pre-IPO software companies. His vast experience from both the client and the agency perspective has shaped this push for an industry-wide initiative, backed by industry associations such as the ANA and 4As, to improve understanding and practices in Agency Management. Bruno is an active member of the ANA Faculty of Marketing, facilitating training for the largest brand advertisers and their teams, and helping to build effective advertiser-agency relationships.
