Full Product Details
Author: Danny Moss ,
Barbara DeSanto ,
Barbara Desanto ,
Barbara DeSanto (Maryville University, St Louis, USA)
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: 2nd edition
Dimensions:
Width: 15.60cm
, Height: 1.00cm
, Length: 23.40cm
Weight: 0.362kg
ISBN: 9780415773379
ISBN 10: 0415773377
Pages: 192
Publication Date: 09 July 2010
Audience:
College/higher education
,
Undergraduate
Replaced By: 9781138332126
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
Fourteen chapters, presented by Moss (corporate and public affairs, U. of Chester, UK) and Powell (public relations, Manchester Metropolitan U., UK) in this second edition, offer case studies illustrating a variety of public relations practices and issues from a diverse set of countries such as the UK, India, Korea, Denmark, Croatia, and the US. The cases explore the development of public relations and communications strategies in general, and such specific topics as the use of social media and blogging as a communications medium, the growth of corporate social responsibility programs, local authority identity change, high profile international charitable fundraising, sports sponsorship, and property sector public relations. -- A(c)Feb 2011 Book News Inc.
"""Fourteen chapters, presented by Moss (corporate and public affairs, U. of Chester, UK) and Powell (public relations, Manchester Metropolitan U., UK) in this second edition, offer case studies illustrating a variety of public relations practices and issues from a diverse set of countries such as the UK, India, Korea, Denmark, Croatia, and the US. The cases explore the development of public relations and communications strategies in general, and such specific topics as the use of social media and blogging as a communications medium, the growth of corporate social responsibility programs, local authority identity change, high profile international charitable fundraising, sports sponsorship, and property sector public relations."" -- A(c)Feb 2011 Book News Inc."
Fourteen chapters, presented by Moss (corporate and public affairs, U. of Chester, UK) and Powell (public relations, Manchester Metropolitan U., UK) in this second edition, offer case studies illustrating a variety of public relations practices and issues from a diverse set of countries such as the UK, India, Korea, Denmark, Croatia, and the US. The cases explore the development of public relations and communications strategies in general, and such specific topics as the use of social media and blogging as a communications medium, the growth of corporate social responsibility programs, local authority identity change, high profile international charitable fundraising, sports sponsorship, and property sector public relations. -- (c)Feb 2011 Book News Inc.
Author Information
Danny Moss is Professor of Corporate and Public Affairs at the University of Chester, UK. Melanie Powell is a Senior Lecturer of Public Relations at Manchester Metropolitan University, UK, and programme leader for the university's CIPR Diploma. Barbara DeSanto is Professor and Director of the Communication Program at Maryville University, St. Louis, USA.
