Public relations books

3749 books were found.

Unternehmenskommunikation Kompakt: Das 1 X 1 Fur Profis

Unternehmenskommunikation Kompakt: Das 1 X 1 Fur Profis...
Author: Mirco Hillmann ISBN: 9781283365444 Format: Electronic book text	$105.57
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Public Relations, Society & Culture: Theoretical and Empirical Explorations

Public Relations, Society & Culture: Theoretical and...
Author: Lee Edwards (Institute of Communications Studies, University of Leeds, UK University of Leeds, UK) , Caroline E M Hodges (Bournemouth University, UK) ISBN: 9781283104722 Format: Electronic book text	$332.64
Historically, public relations research has been dominated by organisational interests, treating the profession... Read More >>

For Immediate Release

For Immediate Release
Author: Ronn Torossian ISBN: 9781322443287 Format: Electronic book text	$65.87
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and... Read More >>

Egocratie Et Democratie

Egocratie Et Democratie
Author: Martin Alban ISBN: 9781322501772 Format: Electronic book text	$42.21
Aujourd'hui, l'actualite demontre que la reputation des hommes politiques est frequemment mise a mal par les nouveaux... Read More >>

Publicity Tactics: Insights on Creating Lucrative Media Buzz

Publicity Tactics: Insights on Creating Lucrative Media...
Author: Marcia Yudkin ISBN: 9780971640726 Format: Paperback	$42.21
"Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers... Read More >>

When the Headline Is You: An Insider's Guide to Handling the Media

When the Headline Is You: An Insider's Guide to Handling...
Author: Jeff Ansell , Jeffrey Leeson ISBN: 9780470543948 Format: Hardback	$49.95
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant... Read More >>

Telephone Continuing Care Therapy for Adults

Telephone Continuing Care Therapy for Adults
Author: James McKay , Deborah H. A. Van Horn ISBN: 9781592857456 Format: Paperback	$70.40
Based on an integrated treatment model of motivational interviewing and cognitive-behavioural therapy, Telephone... Read More >>

Crisis Communications: A Casebook Approach

Crisis Communications: A Casebook Approach
Author: Kathleen Fearn-Banks ISBN: 9780415880589 Format: Hardback	$316.80
Presents case studies of organizational and individual problems that may become crises, and the communication responses... Read More >>

The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

The Good, The Bad, The Spin: Collected Salvos on Public...
Author: Bob Conrad ISBN: 9781456342159 Format: Paperback	$23.73
An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad,... Read More >>

Effective Crisis Communication: Moving From Crisis to Opportunity

Effective Crisis Communication: Moving From Crisis to...
Author: Robert R. Ulmer , Timothy L. Sellnow ISBN: 9781412980333 Format: Hardback	$234.83
Revised and updated edition of this popular introduction to both the theory and practice of effective crisis management.... Read More >>

Crisis Communications: A Casebook Approach

Crisis Communications: A Casebook Approach
Author: Kathleen Fearn-Banks ISBN: 9780415880596 Format: Paperback	$171.47
Presents case studies of organizational and individual problems that may become crises, and the communication responses... Read More >>

Speech Right: How to Write a Great Speech

Speech Right: How to Write a Great Speech
Author: Chuck Snearly ISBN: 9781593306892 Format: Paperback	$33.00
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Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes

Dealing with an Angry Public: The Mutual Gains Approach...
Author: Patrick Field , Lawrence Susskind ISBN: 9781451627350 Format: Paperback	$50.13
Describes strategies for overcoming objections to initiatives in both the private and public sectors and for handling... Read More >>

Deadly Spin (Library Edition): An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans

Deadly Spin (Library Edition): An Insurance Company...
Author: Wendell Potter , Patrick Girard Lawlor ISBN: 9781400199259 Format: Downloadable audio file	$108.11
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How to Win Campaigns: Communications for Change

How to Win Campaigns: Communications for Change
Author: Chris Rose ISBN: 9781849711142 Format: Paperback	$47.95
A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator... Read More >>

How to Win Campaigns: Communications for Change

How to Win Campaigns: Communications for Change
Author: Chris Rose ISBN: 9781849711937 Format: Hardback	$168.00
A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced... Read More >>

The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations
Author: Robert L. Heath ISBN: 9781412977807 Format: Hardback	$403.00
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Effective PR: Be Your Own Expert: Teach Yourself

Effective PR: Be Your Own Expert: Teach Yourself
Author: Angela Murray ISBN: 9781444120455 Format: Paperback	$34.99
An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for... Read More >>

Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents (Revised and Updated): Using the Web to...
Author: Chris Brogan , Chris Brogan ISBN: 9798200564040 Format: Audio	$73.87
The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new... Read More >>

Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents (Revised and Updated): Using the Web to...
Author: Chris Brogan , Chris Brogan ISBN: 9798200564033 Format: Audio	$73.87
The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new... Read More >>

Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents (Revised and Updated): Using the Web to...
Author: Chris Brogan , Chris Brogan ISBN: 9798200564057 Format: Audio	$73.87
The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new... Read More >>

Glaubwürdig kommunizieren: Interne und externe Strategien für Führungskräfte und Pressestellen

Glaubwürdig kommunizieren: Interne und externe Strategien...
Author: Christian Gruber ISBN: 9783531176512 Format: Paperback	$100.29
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Primer of Public Relations Research, Second Edition

Primer of Public Relations Research, Second Edition...
Author: Don Stacks (Don W. Stacks, PhD, School of Communication, University of Miami, Coral Gables) ISBN: 9781593855956 Format: Hardback	$145.20
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on... Read More >>

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to...
Author: Jay Conrad Levinson ISBN: 9786613480699 Format: Electronic book text	$47.36
The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly... Read More >>

Customer Experience: Future Trends and Insights

Customer Experience: Future Trends and Insights
Author: C. Shaw , Q. Dibeehi ISBN: 9781349320271 Format: Paperback	$145.17
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands.... Read More >>

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