Overview

An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies. Includes important tips and lessons learned from a variety of fascinating examples. Read it to learn or read it for pure entertainment. -Judy Strauss, Ph.D., Marketing Professor, University of Nevada, Reno, co-author, Radically Transparent: Monitoring and Managing Reputation Online.

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9781456342159

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Bob Conrad has degrees in journalism, counseling and educational psychology and has won numerous public relations awards. His experience spans floods, fires, whistleblowers, budget cuts, activist attacks, disease outbreaks, human-animal chimeras, media misinformation, biotechnology, natural resources, environmental issues, animal rights activists and a number of other public relations challenges. Bob is accredited in public relations and previously served as a director of marketing communications at the University of Nevada, where he is currently completing his doctoral degree. He runs a consulting agency at www.conradcommunications.com.

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