Effective PR: Be Your Own Expert: Teach Yourself
Author:   Angela Murray
Publisher:   John Murray Press
ISBN:  

9781444120455


Pages:   256
Publication Date:   24 September 2010
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $34.99 Quantity:  
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Effective PR: Be Your Own Expert: Teach Yourself


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Full Product Details

Author:   Angela Murray
Publisher:   John Murray Press
Imprint:   Teach Yourself
Dimensions:   Width: 13.00cm , Height: 1.60cm , Length: 19.80cm
Weight:   0.246kg
ISBN:  

9781444120455


ISBN 10:   144412045
Pages:   256
Publication Date:   24 September 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

: Introduction : Planning a PR campaign : Media liaison : Communicating directly with a target audience : Sponsorship : Entertaining and corporate hospitality : Internal public relations : Crisis management : Specialist PR : Using PR professionals - in-house and external : Evaluating success : Useful addresses

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Author Information

Angela Murray is a freelance consultant who has advised a wide range of businesses, from multi-nationals to small organisations.

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