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<p><br><ul><li>Written by the features editor of the leading UK weekly for PR professionals, PRWeek, and with... Read More >>
The Third Edition of this market-leading text has been fully updated and expanded with contemporary case material... Read More >>
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Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth... Read More >>
<p>The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication.... Read More >>
Presents case studies of organizational and individual problems that may become crises, and the communication responses... Read More >>
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative... Read More >>
Fully revised and updated edition of this popular student guide to crisis communication. Adopted internationally... Read More >>
<p>This student workbook reviews the critical terminologies, processes, and skills needed for understanding and... Read More >>
This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations,... Read More >>
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring... Read More >>
At its core, marketing is still strategies and tactics for growing a business, but what those strategies and tactics... Read More >>
First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>
Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise... Read More >>
No company, organization, or individual whose livelihood depends on public reaction can afford to function without... Read More >>
Esta investigacion se inspira en el trayecto de las colegas puertorriquenas cuyo esfuerzo ha dado gloria a muchas... Read More >>
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic... Read More >>
Revised and updated edition of this popular introduction to both the theory and practice of effective crisis management.... Read More >>
Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification.... Read More >>