Overview

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. It illustrates the four distinct stages of media reporting during a crisis and details the information that must be provided. The author provides readers with a wealth of helpful tips and tools--including guidelines, checklists, and case studies that illustrate best practices in crisis media management. Divided into five sections, the book: Examines how the kingdom of news has changed and considers the new hybrid model that is emerging Identifies the four distinct stages in which both old and new media report a crisis Addresses the use of spokespeople according to the four stages, as well as when to use the chief executive officer Discusses media interviews, including how to handle news conferences, bloggers, and the importance of media training Considers the communication aspects of crisis management--including how to harness the power of Facebook, Twitter, YouTube, Digg, Wikipedia, Flickr, and social media releases The book's resource-rich appendices include a checklist for briefing a spokesperson, sample media release, a step-by-step flowchart for creating a crisis communication plan, and social media policy guidelines. Complete with a detailed guide on what tools to use and when to use them, this book provides the techniques and understanding required to communicate effectively and avoid any potential bad press and embarrassment that could result from information mismanagement. Jane Jordan-Meier was interviewed about leadership in a crisis and the stages of a crisis in the wake of the Murdoch phone-hacking scandal. She also discusses crisis management planning in The Sydney Morning Herald and in Daily Ovation, and she recently participated in a radio interview with Small Business Advocate. She was interviewed in August 2011 by Globe and Mail. Discover more about the book, including a video of the author explaining how to turn media questions into gold.

Full Product Details

9781439853733

Table of Contents

Reviews

Jane Jordan-Meier's insights into crisis communication are based on her experiences over many years at the coalface, guiding CEOs and organizations through the toughest of times. Her book is a must-read for any communication professional seeking an understanding of the power of the social media and how the media report a crisis. --Robyn Sefiani, Managing Director, Sefiani Communications Group, Australia

Jane Jordan-Meier's insights into crisis communication are based on her experiences over many years at the coalface, guiding CEOs and organizations through the toughest of times. Her book is a must-read for any communication professional seeking an understanding of the power of social media and how the media report a crisis. --Robyn Sefiani, Managing Director, Sefiani Communications Group, Australia ! in the highly interactive and networked world we live in, all communication professionals need to understand how to effectively work with the media during and after crises. This book is an essential resource for doing so. Written by a highly experienced media relations consultant and savvy social media expert, this book provides practical, accessible advice and easy-to-use and apply tools and guides--all brought to life through real-world case studies. --Michaela Hayes, Past President, San Francisco Chapter, International Association of Business Communicators As a full-time media and crisis trainer, I read about a dozen new books on public relations each year. Few produce the number of true a ha moments that Jane Jordan-Meier's The Four Stages of Highly Effective Crisis Management did. ... the book is packed with hidden gems that even the most seasoned public relations professionals can learn from. ... it's well worth the investment. I highly recommend it. --Brad Phillips, Author, Mr. Media Training Blog The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age is a full-blown training course in a book. Author Jane Jordan-Meier has used her vast experience in the media, PR and media-management to craft a resource that will be invaluable to all who face, or may have to face, a crisis. ! I've no doubt that every good communication professional will read and gain from this book. So should every good CEO. For as Jordan-Meier points out, the credibility factor for CEOs (2010 Edelman Trust Barometer) was 40% only slightly above politicians at 35%, so surely a ready-made market. Highly recommended. --Bob Selden, What To Do When You Become The Boss: How New Managers Become Successful Managers This book ticks all the boxes - it's well grounded in crisis communication theory, it's written with a clear understanding of adult learning, and it's incredibly practical and actionable, making it an easy book to get a lot of actionable stuff out of to help you be better prepared for your next crisis - before it comes. ! I was impressed! --Public Affairs Manager, Pharmaceutical Industry This book is a must read for owners, officers, managers and key employees of any public or private business. Emergencies happen. Unplanned consequences of natural or man-made disasters can bring a business to its knees. I have been there. This book provides an outstanding, comprehensive plan that will keep you and your business focused on what is important during any emergency. --Gloria E. Collins, Business Executive, California

Author Information

A former journalist, Jane Jordan-Meier has been at the forefront of media training for 15 years, developing unique and powerful methodologies in crisis media management. From her base in the United States, she works with corporations, government departments, and non-profit agencies in North America, Australia, and New Zealand. She is recognized as one of the world's top media and crisis management experts. Throughout her career, Jane has worked at the highest level of strategic planning and communication, including the Australian bi-centennial celebrations and the Sydney Olympic Games. Her clients range from experienced CEOs of global corporations to those doing their first media interviews. She works with organizations in crisis as well as those wanting to raise their profile with positive media interviews. Many of her programs and training have won awards from her peers in the public relations and communication professions. In the 1990s, recognizing the need for executives to be highly skilled in handling the media, Jane co-established Media Skills, a media training consultancy. With former journalist Susan Templeman, she created a suite of methods for developing and delivering strategic media messages. This led to the development of a unique approach to managing crisis communication. The methodology has been licensed and used by a network of trainers around the globe. Jane is a frequent guest speaker on crisis communication and media management at conferences in Australia, New Zealand, and North America. A licensed and accredited media trainer and coach, she holds a master's degree in communication management. She has also taught communication, at both undergraduate and post-graduate levels in Australia's top communication schools, as well as several professional development courses in Australia, New Zealand, and North America.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available