Overview

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Full Product Details

Author:   Dennis L. Wilcox ,  Glen T. Cameron
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   10th edition
Dimensions:   Width: 25.30cm , Height: 2.40cm , Length: 20.50cm
Weight:   1.202kg
ISBN:  

9780205770885

ISBN 10:   0205770886
Pages:   624
Publication Date:   23 February 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780205960644
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Part 1 Role Chapter 1 What Is Public Relations? Chapter 2 The Evolution of Public Relations Chapter 3 Ethics and Professionalism Chapter 4 Public Relations Departments and Firms Part 2 Process Chapter 5 Research Chapter 6 Program Planning Chapter 7 Communication Chapter 8 Evaluation Part 3 Strategy Chapter 9 Public Opinion and Persuasion Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises Chapter 11 Reaching Diverse Audiences Chapter 12 Public Relations and the Law Part 4 Tactics Chapter 13 The Internet and Social Media Chapter 14 Preparing Materials for Mass Media Chapter 15 Radio and Television Chapter 16 Meetings and Events Part 5 Application Chapter 17 Corporations Chapter 18 Entertainment, Sports, and Tourism Chapter 19 Politics and Government Chapter 20 Global Public Relations Chapter 21 Nonprofit, Health, and Education

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