Overview

• Written by the features editor of the leading UK weekly for PR professionals, PRWeek, and with contributions from journalists, PR professionals and small business owners, it shows the reader how to successfully use PR to promote themselves and their business.
• Cover all the basics of PR including: media relations; pitching a story; writing a good press release; appropriate photography and images; planning and executing a good PR campaign; learning how to identify a hook or angle that will make their story compelling to journalists; understanding different types of media; understanding the digital spectrum and how to use Facebook, Twitter and other social media; creating a great website; blogging and blogger relations; crisis management; and how to choose a PR agency.
• Case studies are included from small businesses/individuals and top tips lists are included from a range of journalists and PR Professionals currently working within the industry.
• The book includes sample press releases that readers can download and modify to suit their own purposes; examples of 'good and bad' PR taken from the author's time working as a journalist reporting on the industry; author blog; Q&A sessions and live webchat with the author.
• Market: Pearson Education is the management market leader with over 24% market share. Management is the biggest market in the business sector and was worth 6 million in 2009.
• Benchmark: Brilliant Marketing (9780273721239), Published May 2009, Life sales: 3,867 copies sold (TCM Nielsen Bookscan).

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9781283275552

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