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Author:   Marvin N. Olasky
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.350kg
ISBN:  

9780415515498

ISBN 10:   0415515491
Pages:   190
Publication Date:   12 February 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Contents: Preface. Introduction: Asking Basic Questions. Voluntarism and Restraint: Early 19th-Century Public Relations. Onto the Gravy Train: 19th-Century Railroad Public Relations. Railroad Executives and The Interstate Commerce Commission. Two-Front War: Early 20th-Century Utility Public Relations. Minimizing Competition Through Public Relations: The Work of Ivy Lee. The Movie Industry Gets a Czar: 1921-1934. Come the Depression: Corporate Public Relations and the National Recovery Administration. ""Bringing Order Out of Chaos"": The Public Relations Theory of Edward Bernays. The Triumph of Manipulation: Bernays Becomes Publicist No. 1. Public Relations Adds Sugar. Last Stand For Steel. Governmental Relations and Contributions Policies: 1962-1982. Ministers or Panderers: Issues Raised by the PRSA Code of Professional Standards: 1954-1986. The Four-Fold Discipline. Conclusion: A Word to Corporate Executives."

Reviews

... a scholarly, thoughtful reassessment of the profession of public relations -- as this book is -- doesn't come along very often, so it should be read and studied by anyone doing business in America today. -Public Relations Quarterly ...offers a much needed challenge to the conventional approach to public relations. It is ripe with history and insights for all those interested in public relations and public affairs. -George Pearson Director of Public Affairs, Koch Industries

Author Information

Marvin N. Olasky

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