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9780415887281

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Professor Mannheim has written an always readable and often startling guide to perhaps the greatest force presently shaping our world: strategic communication. Based on many decades of study this book draws together the wisdom of ages and the latest insights into the subject. It clarifies its operation with an impressive line-up of cases of the best (and the worst) of communication in practice. This is an invaluable text for scholars, students and communication practitioners alike. --Nicholas J. Cull, University of Southern California Manheim develops an elegant framework to unite his foundational insights about strategic communication. For undergraduate and graduate students alike, the book can yield thousands of ideas for innovative research. For practitioners, this book can make their own strategic campaigns more effective and help them win. --Patrick Sellers, Davidson College A foremost expert in campaigns and the role of information/influence campaigns in public persuasion, Professor Jarol Manheim offers with Strategy a comprehensive, accessible book that will find an eager audience of scholars and students. With clarity and precision, Professor Manheim reveals what social scientific inquiry reveals about messages that offer information and influence and the impact that those messages possess for varied audiences. --Trevor Parry-Giles, University of Maryland Understandably, much attention is paid by pundits, scholars and political activists to the nature, funding, and impact of candidate campaigns. But way too little attention is paid to public affairs efforts, what Dr. Manheim calls 'information and influence campaigns', which is too bad, because they have just as much impact on our system, if not more, than do political candidates, parties, and their campaigns. Hopefully, this book will trigger a serious conversation andaadditional examinations of this relatively new and rapidly growing American phenomenon. --Les Francis, Washington, DC-based public affairs consultant Strategy in Information and Influence Campaigns is a masterful analysis of how influence campaigns and strategic communication work. No other book comes close in terms of scope, insight and readability. Manheim has written a classic. --Lance Bennett, University of Washington

Manheim has written an always readable and often startling guide to perhaps the greatest force presently shaping our world: strategic communication. Based on many decades of study this book draws together the wisdom of ages and the latest insights into the subject. It clarifies its operation with an impressive line-up of cases of the best (and the worst) of communication in practice. This is an invaluable text for scholars, students and communication practitioners alike. --Nicholas J. Cull, University of Southern California Manheim develops an elegant framework to unite his foundational insights about strategic communication. For students, the book can yield thousands of ideas for innovative research. For practitioners, this book can make their own strategic campaigns more effective. --Patrick Sellers, Davidson College A foremost expert in the role of information/influence campaigns in public persuasion, Manheim offers with Strategy a comprehensive, accessible book that will find an eager audience of scholars and students. With clarity and precision, he reveals what social scientific inquiry reveals about messages that offer information and influence and the impact that those messages possess for varied audiences. --Trevor Parry-Giles, University of Maryland Much attention is paid by pundits, scholars, and political activists to the nature, funding, and impact of candidate campaigns. But way too little attention is paid to public affairs efforts, what Manheim calls 'information and influence campaigns', which is too bad, because they have just as much impact on our system than do political candidates, parties, and their campaigns. Hopefully, this book will trigger additional examinations of this relatively new and rapidly growing American phenomenon. --Les Francis, Principal and Senior Strategist, Washington Media Group This is a masterful analysis of how influence campaigns and strategic communication work. No other book comes close in terms of scope, insight, and readability. Manheim has written a classic. --Lance Bennett, University of Washington Manheim is one academic who truly understands the real world, the tough world of business and the rougher world of advocacy. He brings an academic's disciplined thinking to the chaos of our world. Becoming smarter about why we do things and how we can do them better is the rich reward this book offers. --John Ashford, Chairman and CEO, The Hawthorn Group

Author Information

Jarol B. Manheim is Professor of Media and Public Affairs, and of Political Science, at The George Washington University, where he was the founding director of the School of Media and Public Affairs.

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